How Auris can Help, in these Uncertain Times?

The World is at a standstill as we try to battle the COVID-19 virus. At this time, people are participating more on social media platforms to share their opinions. This makes it essential for brands to establish their presence online and create a channel for critical communication. Some conversations which happen now can have a global impact. As the world’s attention is fixed on the coronavirus pandemic, marketers may be having a tough time trying to find their brand’s role in the current landscape. There are many questions. What messaging would be relevant to my audience? How do we deliver a message quickly, but with empathy? To help find the answers, we thought we could highlight a collection of Auris features that could help you navigate better.

Auris Features that can help Streamline your Messaging

The list of use cases for Auris as a social listening tool is long. Here we shall discuss the useful features which help in managing your online presence, in the midst of a crisis.

Real-time Alerts

Real-time listening leads to real-time responses. Such responsiveness is highly appreciated by consumers in any situation. This becomes particularly important with the current crisis situation. Auris sends you real-time notifications which can help you respond just in time to any red flags raised.

When in a crisis situation, monitoring in real-time helps you keep up with changing customer needs and concerns and to offer timely support.

Sentiment Analysis

In a stressful situation, people expect brands to be sensitive when it comes to ad promotions. That being said, people do not expect or want brands to stop advertising. However, the message you send out and how it is perceived are of critical importance. Auris helps you here, by gauging the sentiment around your brand and measuring what people feel about your brand. If you were to run a campaign now, how would these people feel about it? What is the general tone of the mentions your brand is receiving? Once you are aware of the overall perception, it would be easier to dive deeper into the analysis and get a clear understanding of customer expectations.

Advanced Social Listening

We cannot stress the importance of social listening enough, at this hour. Social listening gives you a comprehensive picture of all that is being expressed online. With Auris, you can access many advanced social listening features. You can track brand mentions with real-time notifications and get insights using keyword analysis, sentiment analysis and demographic details all on one dashboard. With the news and trends changing so fast, Auris helps you stream all relevant information and even uncover trends across Facebook and Instagram.

Content Management

Most of us are sheltering in place or even locked down but this doesn’t mean that our business entities have to be that way too. Activities related to communication and awareness building must go on. This could also be the best time to think through, strategize, plan your future campaigns and start preparing.

Go through your work pipeline to find all the marketing activities which could still be carried on. We are talking about activities like campaign planning, content creation, email marketing et cetera. Auris can help here too. When you start social listening, you already know what your competitors are doing, which topics are trending (besides COVID-19). This should give you a fair idea about your next step. Whatever you plan, do not lose sight of the current situation and be sensitive to the needs of your target audience.

We are here to help our customers get the most benefit out of using Auris. We hope this article has thrown some light on some of the best features of Auris, which can help you through these trying times. Our team is also here to help, you can reach out to us in case of any questions. Last but not the least, take care and stay safe!

Essential Resources for Marketing on Facebook

The success of Facebook, or any social media platform, depends upon the size of the audience to which it holds an appeal. As long as Facebook maintains its appeal to a large audience, brands will continue using it for marketing purposes. As of today, it’s safe to say that Facebook advertising is here for the long haul. Hubspot reports that 42% of marketers say social media marketing on Facebook is critical or important to their business. And this number has gone up 75% since then.

You are either marketing on Facebook as an individual or for a brand. Both ways, you will need to know how to reach an extensive audience of over 2 billion users. With all these mind-boggling stats about Facebook, there must be resources to help you get started with the marketing part. Here is a list of essential resources for marketing on Facebook.

Marketing On Facebook Native Tool

The first resource that you might come across is from the house of Facebook itself. Facebook has been investing in its own advertising tool to help brands perform better on their social media platform. Facebook Advertising page takes care of all your needs as a beginner. They have curated free tools, skills and training lessons et cetera. You can even contact them in case you have any questions or doubts which they might have missed out on answering.

Facebook Studio

Another essential resource for marketing on Facebook is its Facebook Studio. This is probably also the favorite Facebook resource for most marketers. This is Facebook’s creative shop that helps creators manage their content. You’ll find the most creative campaigns, a directory of agencies with experience in Facebook marketing campaigns and more.

Facebook Power Editor

If you’re using Facebook ads, you might want to know about the Facebook Power Editor. This tool is ideal for bulk ad creation and management. This tool is available as a plugin for Google Chrome. Every time you use the Power Editor, it downloads all the data from Facebook’s Ad Manager. Then it helps you get creative with your ad campaigns. When you upload the changes, you actually start running the ad and will be able to view it on Facebook’s Ad Manager.

Auris

So now you know about the resources essential to managing your content. But how do you research the key topics for your audience? How do you know about the trends in their preferences? Knowing the demographics only helps you create better campaigns with appropriate messaging. Social media listening helps you gain these insights. No one has the time and energy to keep surfing social media sites all day. Not that such surfing would help you derive many useful insights. Let AI do this work for you. Type in the keywords you’d like to know more about. Integrate your Facebook business page and Auris will run the analysis for you. The tool offers support even while you have an ongoing campaign. How is the performance? What’s the overall sentiment? It will all be on the dashboard.

That’s a lot of information to process at the moment and we will come back with more. Start with these essential resources for marketing on Facebook. These are bound to help you steer your campaigns in the right direction.

Social Media Intelligence to help your Customer’s Journey

Businesses would have had a really smooth sailing if only customers discovered a product and simply bought it the next moment. But in the real world, the customer journey isn’t that simple. A customer’s journey includes discovering products, reading online reviews, asking questions et cetera. But while they’re taking these actions, you can follow their trail and learn about your customers and their concerns using social media intelligence.

Understand Your Customer’s Journey

What started out as a platform for social networking has now become a platform to discover new products and services. Facebook and others have evolved to become the chosen communication channels of brands. Boston Retail Partners claim that 69% of retailers view social media as an opportunity to enhance their customer experience.

There are numerous frameworks that explain how the concept of customer journey works. One of the best frameworks is the AIDA marketing format. Attention, Interest, Desire, Action. Of late this has been further enhanced into the AKIPA model – Awareness (I’ve heard about the brand), Knowledge (I know a few things about the brand), Interest (I want to know more), Preference (I’m willing to choose the brand over others), Action (I’m purchasing).

Now it’s essential that you understand your customer’s mindset and which stage they are at in the sales funnel. Knowing your customer’s mindset helps you gauge how they feel about your brand. This, in turn, helps you to appropriately adapt your content, campaigns, promotional strategies et cetera to your audience.

Social Media Intelligence and Customer Journey

When you are trying to understand a person, in this case, your customer, you need to put some data together to know about them. In order to understand them and their behavior, you will need to get to the nitty gritties and learn about their buying pattern, the demographics they belong to and it is possible to get all this only by constantly monitoring incoming data.

Social media platforms are a great source for such a constant flow of information. While this task of monitoring social media data may sound Herculean, the use of AI-powered social media intelligence tools makes it easier. This platform can almost magically let you integrate all your social media content of different business accounts in one place, to unremittingly stream useful information. The services include:

Real-time social data which makes it easier for you to identify comment/mention alerts, buying signals and brand engagement on a daily basis.
Customer feedback helps you zero in on the pain points and modify your products to meet popular demand, then strategize your messaging accordingly.
It’s a platform that gets you real-time customer surveys. Additionally, the algorithm streams relevant data that helps you stay on top of recent developments within the industry and surroundings. Market research helps you direct your focus towards the needs.

Coming to the specific elements of the customer journey and how social media intelligence helps:

Monitoring Awareness

Social media listening is the go-to tool for this simple job. Type in your brand keywords and monitor the mentions. If you are doing this during an active campaign, make sure you mark the number of mentions received before the start of the campaign. Then monitor the number of mentions during the campaign and by the end of it, you’ll see the result in actual numbers.

If the count doesn’t increase, you’ll know you need to launch more campaigns, adapt your content to trending styles et cetera. Social listening helps you identify and analyze the trends too.

Knowledge

Do you see an increase in the number of mentions? Great, people are talking about you. But are they really understanding what you have to offer?

For this, you’ll have to look deeper. Initiate a sentiment analysis and look at the topic cloud. Delve deeper into the mentions. Sentiment analysis gives you a quick view of how the audience feels about your brand overall. Draw insights from the key topics mentioned during your campaigns. Run through the feedback and start rebuilding your campaigns with a story that focuses on your brand’s USPs.

Customer’s Interest

While you’re streaming real-time mentions, you’d also notice buying signals. Mentions like “I’d like to try…”, “I need more information about…”, “Which model would you recommend – X or Y?”

These are the typical indicators of a buyer’s intent. Social listening tools employ customized conversation monitoring to detect language that correlates with buying signals.

Once you’ve identified the leads, you can pursue them. Track their interests, buying habits and you would know how to pitch and also when to pitch.

Monitor their Action

Last but not the least, you always need to monitor results. If you were running this social media analysis for a marketing campaign or as an influencer campaign or just to see your buyer’s intent. You need to know how your brand is performing. As you keep monitoring, the platform builds a stronger base for analysis because it has access to more historical data.

Additionally, you can incorporate this data with your NPS and identify brand advocates and collaborate with them to develop more user-generated content and use it as a promotional tool.

Dealing with the customer journey is a complicated task and you have to stay focused on it. However, AI tools like Auris can make this tough task highly manageable as it is a complete data monitoring solution. You could sign up for a free demo anytime you wish.