Social Media Analytics for Your Online Campaigns

Online marketing without social media marketing (SMM) is a half-baked strategy. There are billions of social media users worldwide and the number is increasing every day. Naturally, SMM becomes an integral part of any online marketing strategy. However, crafting a strategy requires access to accurate data; in the modern-day, data obtained using social media metrics. This is where social media analytics comes in. Analytics provides marketers and brands with useful data that can help create brand advertising campaigns based on quantitative and qualitative metrics parameters.

How to Choose the Right Social Media Analytics Tool for Online Campaigns?

Most social media platforms have their native analytics like Google Insights, Facebook Insights, etc. However, a plethora of third-party analytics tools are available, some of which fare better by offering an enterprise-scale solution. They offer a compact platform to track all your social media campaigns and much more. That said, the choice of an analytics tool must be wise and deliberate. Here are a few things that one must consider before choosing any social media analytics tool:

i. Your Needs

The tool you choose must be able to provide the measurements necessary for your SMM campaigns. This may include metrics like traffic, brand awareness, customer engagement, user sentiment, and more. If you have specific marketing goals, make sure that you choose a tool that is in tune with your requirements.

ii. Networks Supported

Not all tools support all social media platforms. If your marketing campaign is spread over several platforms, you will need a tool that can support all such platforms. With social intelligence tools like Auris, you have access to a global stream of data from varied media sources. This helps you gauge data from a larger audience and hence get more precise insights.

iii. Analytical Capabilities

When it comes to choosing a social media platform for your online campaigns it is crucially important to consider your goals. To run campaigns and advertisements online you need to study audience behavior and your competitors. Metrics like public sentiment score, SOV, SOE, et cetera will inform your future campaigns. Make sure your tool can help you track each of the metrics associated with your goal.

iv. Price

This is an important consideration that all businesses have to keep in mind. If you have a small business, you surely will have to look for software that fits your budget. Look for a tool that has a reasonable price and offers a free trial too.

However, it is also wise to check out all the plans the tool has to offer. For in the future, when your business scales up, you will have to scale up your social media efforts too.

v. Easy upgrades

Social media platforms change constantly. New features are added, old ones are shelved. New metrics are added while old ones become less relevant. That’s why you need a tool that receives upgrades at regular intervals so that you do not lag in your marketing endeavors.

Social media analytics is essential for any social media marketing campaign. The data obtained from these tools can be used to create perfect marketing strategies for your business. With the right data, you can launch campaigns that will have far-reaching results and help in business growth and expansion.

How are Movie Enthusiasts Feeling about Movie Theaters Reopening?

When the Covid-19 pandemic hit countries across the world, most of us thought it was to be a matter of a few weeks perhaps. Most of us weren’t too happy about being locked up in our houses and this was especially the case with movie-goers and foodies. In recent months, however, most countries have decided to open up movie theaters for the public. While the move has been cheered by all, we looked at how the real movie enthusiasts are feeling about movie theaters reopening?

Insights from Social Conversations around Movie theaters Reopening

Most people love going to movie theaters but not all go for the movie. Some may call themselves movie buffs, while others simply enjoy the whole experience. Listening to social data at this time allows us to understand what these people are talking about regarding movie theaters reopening. Most people like going to a movie with friends, family, or even solo. But movie buffs have a soft corner for the experience of going to the cinema. Netflix, Amazon, and others may home deliver content that you like. But they get nowhere close to the experience of watching a movie at the cinema. Naturally, the reopening of cinemas has been the latest buzz amongst movie lovers.

While tracking the data around these topics the most common keywords being used by the public were:

#Cinema
Reopen
Tenet
Odeon
Cinemas are open
Social distancing
Reopen cinemas

The general sentiment shows that common people aren’t unhappy with the move. They are just a bit wary about going back to the cinemas yet. Movie lovers, on the other hand, are cheery about theaters opening their gates after a long hiatus. There are many reasons why movie buffs want to go back to the theaters.

For one, they miss the movie experience that cinemas offer. The giant screen, the robust surround sound system, and the right illusions create a memorable experience every time.
Add to that the undisturbed viewing experience and the fancy refreshments that one gets at the cinemas.

Naturally, positive talk about theaters reopening is more from movie buffs as compared to others.

What Does Social Listening Data Reveal?

Movie buffs are super excited to go back to the theaters. But they aren’t oblivious to the safety concerns. People have concerns about the safety protocols theaters are about to enforce. The most common conversation around this include concerns about:

Proper sanitization of all public areas within the theater.
The use of masks and other safety equipment by moviegoers and staff members.
Provisions to maintain a safe distance between patrons to prevent the spread of disease.

Social listening data also reveals a trend that movie buffs are more interested in. There has been a surge in the comments around the concept of retro-style drive-in theaters. This is less of a safety threat in the current situation.

According to the data, movie lovers are interested in finding out how theaters respond to their concerns. They are constantly watching out for updated information on the official website of various theaters. In such a situation, theater managers need to understand how movie enthusiasts are feeling about movie theaters reopening and react accordingly. Movie lovers may be ready to go back to their favorite fun activity but not without proper safety measures.

Social Media Monitoring For Email Marketing Campaigns

For any brand, it is important to adopt the right marketing techniques for business growth and expansion. Business owners are sometimes confused by the changes in marketing strategies and the introduction of new and improved marketing techniques. But it is important to be effective in our actions. One such effective technique is email marketing. Email marketing has been a part and parcel of online marketing for many years, and yet new features/tools keep getting added on. One such recent integration has been that of social media monitoring for email marketing.

Why is Email Marketing Important for Businesses?

Email marketing, done right, can produce effective results, especially now with the integration of social media. However, many are unaware of how email marketing can be an effective marketing tool. The following is a list of benefits for marketers and brands:

Large Audience Base

Social media may have gained importance in the present times, but there is no denying the importance of emails. Email users are growing by the day and the present count stands at several billion. Surely not a number that you can ignore! Moreover, many users prefer to receive an offer or update via email. Believe it or not, this trend isn’t going away any time soon.

Targeted Marketing

It is possible to customize emails sent to potential customers. User engagement, demographics, preferences, choices, past purchase history, etc. are some determinants. This helps deliver the right content to the right audience. Moreover, personalized emails can add a whole new dimension to your marketing campaign.

Better Engagement

Believe it or not, people are more likely to engage with an email that they have opted to receive. Engagement can come in the form of replies, forwards, saves, clicks through an embedded link, sign ups, purchases, etc. All these actions are quite natural to emails and that’s where businesses can benefit. An email with useful content, interesting offers, and embedded social media options can achieve fantastic engagement from your targeted customers.

Cost-Effective

Of the many marketing techniques used today, email marketing is one of the cheapest. Sending emails to your targeted customers takes less than a cent. Some email marketing software even allows free emails to a few hundred people on your list. Naturally, spend is relatively quite low with email marketing.

How can Social Media Monitoring for Email Marketing Help?

Integrating social media with email marketing is easy. A number of advanced social media monitoring tools are available for marketers. This makes it easier for businesses to analyze the benefits of including social media in email marketing.

These tools help businesses understand what type of content or offers attract people on their mailing list the most.
They give a thorough rundown of the various social media metrics related to email marketing campaigns.
Businesses can use this data to create email marketing campaigns that will convert leads to revenue.
With social media monitoring tools, marketers can track industry keywords and trends. This information helps in creating personalized mailers that promise to receive more opens.

Email marketing is nowhere close to dead. The nature of email marketing has changed over time. It is no longer about spam messages or push selling. Over time, email marketing has evolved. Marketers and businesses use it to deliver content and incentives that their audience likes. With the integration of social media monitoring for email marketing, marketers and businesses can deliver a more personalized experience right into a lead’s e-mail box!

How to Build an Effective Marketing Campaign

Every business desires growth. And marketing techniques forge the most assured path to such growth. Marketing helps capture the attention of potential customers by telling them why your products or services are a good choice. This may seem like a pretty straightforward job for all businesses and marketers. The true story, however, is that most businesses fail at marketing. Why? Because marketing isn’t as easy as it seems. Especially in the modern information age. It isn’t just about putting up advertisements and trying to force sell. It is an extensive series of actions taken by a business/brand to promote itself which is why an effective marketing campaign is difficult. And the only way to achieve that in the competitive landscape is by listening to your customers.

7 Steps to Build an Effective Marketing Campaign

Here’s a step-by-step guide to help you stay away from failed marketing campaigns.

1. Plan your campaign

For a campaign to succeed, it is important to plan it well. Planning your campaign should be the first step towards success. Get a clear picture of your organizational goals. Chalk out how you want to go about setting up and implementing the target. Also, analyze if it is the right time to launch the campaign and whether your business is ready to take the leap. Market research and consumer insights mapping are a must to pick the ideal timing and to understand public sentiment.

2. Set Campaign Goals

In the previous step, we asked you to map out your organizational goals. The importance of that step will become clear in this step. Say your brand’s goal is to be among the top fabric suppliers in the market, your short-term goal should be to have a good market share. Align your campaign goals to this goal.

It is impossible to set up a marketing campaign without a fixed set of goals. So, before you create a campaign, make sure you have your business goals ready. Ideally, business goals should follow S.M.A.R.T. criteria. S.M.A.R.T. goals stand for specific, measurable, attainable, relevant, and time-bound. Goals in line with the S.M.A.R.T. criteria are easily quantifiable and attainable, ensuring better success rates.

3. Fix your Budget

Once you have your marketing goals ready, you should consider the budget that you want to allocate for the campaign. Most businesses have a fixed budget for their marketing and this should cover all marketing costs. You cannot spend your entire budget on one campaign alone. That is why you must fix a budget for each activity. Once you have set up a budget, your marketing team can plan the campaign with the resources available.

4. Decide Campaign Details

With your goals and budget set, it is time to chalk out the campaign details. For this, you can use simple resources like Excel sheets, Google Docs, Google Calendar to map details like the date of a campaign or the content.

But don’t limit yourself to these. For a robust campaign, bring in automation tools, channel management tools, which will help you read your audience. When you know your audience you are in a better position to create successful campaigns. Research your audience well and find out about their sentiment, interests, etc. Big brands like Pepsi and Dove have faced public backlash for putting forth content that was perceived as insensitive. All these will save time and effort and give you better control of your campaign.

5. Plan Campaign Distribution

For the best results, you must decide the media you want to target with your campaign. It makes sense to cover media that are important for your business. For example, if you are a beauty and personal care brand with very few potential customers on Pinterest, you can simply avoid targeting the medium. You can, instead, focus on Instagram where the majority of your audience is. This will ensure better success results for your marketing campaign.

Again, track and monitor your brand keywords across all platforms to determine the platform that works the best for you. Social intelligence tools like Auris can help you dive deeper into the data and track the impact your brand is making on each platform individually.

6. Take Care of the Execution

The next step would be the execution of the campaign. However, before you launch your campaign, there are a few things to take care of. These would include keyword research, content creation, CTA choices, email list building, etc. These actions are important for all marketing campaigns and should be taken care of by expert marketers.

Automation tools can help you track trending keywords and gather potential leads from social media. Making use of smart tools can make each campaign efficient in terms of success measures and time-consumption.

7. Monitor the Campaign

Executing a campaign isn’t the end of it. For the success of a campaign, it must be monitored at every step. This will give you an idea of how the campaign is faring. If the results aren’t as good as expected, you can modify the campaign to achieve the goals that you have set. Campaign monitoring is possible with metrics like bounce rate, scroll depth, conversion rate, CPC, CTA, CTR, etc.

Use Social Listening for your Marketing Campaign

Every business owner needs a marketing solution that provides the best ROI. The best ROI can be derived if most of your leads convert. And running a marketing campaign without any concern for your leads isn’t going to help. Your leads should be able to relate to what is being promoted. This is why it is so crucial that you study your target audience well.

Social listening tools track real-time consumer data which is then analyzed for you. Industry and brand-specific reports help you understand the exact pain points and expectations of your customers. When you deliver on these you can build a strong relationship.

Social listening allows you to monitor more than social media metrics like comments, shares and follows. It’s a one-stop solution for your PR campaigns, online reputation management, lead generation, and a lot more. And this 360-degree effectiveness in building effective marketing campaigns is what makes it a tool worth investing in.

Top Examples of Successful Online Reputation Management Campaigns

Managing their online reputation is crucial for the success of every business. And every business owner must aim to have an online reputation as solid as steel in today’s world where word travels fast.

Why is Online Reputation Management Important?

According to Harvard Business School’s research, an additional one-star rating in Yelp increases the ROI by 9%. Recently, Bright Local published a report portraying 93% of consumers relied on local reviews to make a shopping decision. As a matter of fact, more people tell others about bad services than they do about useful services. On average, fifteen people talk about their disappointment and frustration with bad services. This would mean that one mistake on your end can affect your reputation forever.

When you don’t respond to questions posed by customers promptly, it can lead to a negative public image. This is what happened to the famous clothing company American Eagle. A customer’s question went unanswered, and the unhappy customer later posted publicly about his lousy experience.

A Sneak Peek into the Most Successful Online Reputation Management Campaigns

Starbucks

Popular brands like Barista and Starbucks treat their customers as kings. They believe that their clients have the same high standards as they have, and they leave no stone unturned to please their clients. In case of delayed service at Barista or Starbucks, a free drink voucher is issued for the next visit. These brands ensure that the clients are satiated, so that they revisit the store and turn into loyal customers, increasing the lifetime value from them.

Starbucks however did face an online backlash over racial insensitivity. A video of the incident went viral over social media and the backlash started. The coffee giant, however, responded in time online and closed its offline stores for racial bias training.

Nike

Nike has established a tweet support team to address the concerns of clients promptly. The online platforms offer great ways to provide timely support to customers. Thanks to social media, everyone has a voice. It is essential that you engage and respond to people’s queries and comments. This helps you build a relationship and create a positive brand image. In case of negative reviews, you need to ensure that you provide timely responses to address the concerns. Let’s face facts! everyone might not love you but how you handle those reviews shows how successful you will be in your business.

Yelp

Yelp found a dissatisfied customer once who gave a one-star review with a long narrative. However, they ensured that they addressed the customer query and owned up to every mistake made. It has since been a tradition at Yelp to follow up diligently on every review they receive, especially ones that bear a negative sentiment. Quick responses will show your customers that you care and help you establish a long-term relationship with your clients.

Having read the examples above you may think these are all large companies and perhaps have huge PR teams to take care of these issues. In reality, however, tracking and analyzing millions of reviews and comments would be humanly impossible even for a large team. Most businesses today use social media automation tools like social listening to analyze and manage their online reputation. And the best part about automation tools like social listening is that they do a lot more than simply tracking reviews and raising alerts. Take a look at our blog if you’re interested to learn more about the use cases.

Curating Content the Right Way

Marketing is about the message. The right content is compelling, and it’s a powerful marketing tool that can bring customers your way like you’ve never experienced before. With the right content, you can sell snow to the Eskimos. That’s why they say “Content is King”! But, let’s face the fact that there are no hacks to content writing. The only hack that works is putting out content that resonates well with your audience members. And we will help you with strategies that can help you curate and create the right content that strikes a note with your readers.

Strategies for Curating Content the Right Way

Audience Research

Knowing your audience persona helps you understand what your clients want and curate the content that reflects or answers to their requirements. And we understand that learning about what your client wants can be a daunting task.

According to insights from a recent study conducted by Edelman, brands sometimes fail to comprehend their customers’ motivational factors.
A survey by Thunderhead shows that around a quarter of US consumers would switch to a different provider when they had a negative experience.
A 2017 study portrays that around seventy-nine US consumers are loyal buyers from brands that they think are responding to their needs.

In your audience research, you study all vital information like your client’s age group, demographic details, interests, and behavioral traits. You might have more than one client, and if you’re trying to do it manually you may need to work your fingers to the bone to create more than one buyer persona.

How Does Social Listening help to Curate the Right Content?

Like we mentioned, curating the right content isn’t an easy task if you don’t know your audience well. Smart companies utilize information about buyer’s personas to target social ads more prudently. They use the data for every campaign, every ad that goes out.

Listening to your customer’s needs and interests should be a part of every smart content creation strategy. It saves you the extra effort that goes into the research. When you know your audience, it’s easier to deliver content that’s relatable and will get you more clicks.

Social listening helps you in every way possible when it comes to content curation and creation:

It tells you about the trending keywords within your industry.
Informs you about the trending keywords in relation to your own brands.
It lets you eavesdrop on what is working for competitors and what isn’t.
It helps you track which keywords struck a chord with your audience members and which didn’t.
Tools like Auris allow you to track all this, plus audience sentiment, and audience demographics.

Remember

All said and done, content marketing is a powerful tool and social listening makes the process even easier. However, the idea is primarily to build a relationship with your audience. Content helps you to guide them through the customer journey funnel.

Use social listening to curate top-quality content for your readers to engage with you. Make sure you are not sounding too salesy with each post you put out.

How did Stella Artois use Consumer Insights to Beat their Competitor?

Stella Artois, the Belgian pilsner, is a widely popular high-end brand across the world. For centuries, Stella Artois has been synonymous with class, taste, and luxury. The brand has enjoyed patronage from loyal customers worldwide. But in recent years, there has been a shift in the paradigm. Consumer insights revealed that material possessions aren’t the only luxury that people are after. It is now more about the experience that people can share with their friends, family, and acquaintances.

Marketers at Stella Artois realized that the modern generation wasn’t only interested in material luxury. What mattered more was the quality of time they spent with people. People were ready to pay more for non-materialistic luxury even if it was for a short period. This made the marketing team at Stella Artois understand that it was time to change with a changing worldview.

How did Consumer Insights help Stella Artois Solve their Problem?

With the changing scenario in the beer luxury market, Stella Artois took time out to figure out how consumer values have changed. Their ‘Perfection has its price’ campaign was extremely popular in the 80s and 90s but had lost its relevance over the years. It was time to change and Stella Artois was game.

Looking upon this as the age of social media, Stella Artois took a leap of faith. Customer insights helped Stella Artois to understand the changing needs of modern people. Experimenting with new things and adopting new technologies was the key to stay relevant in the present times.

True to this insight, Stella launched their ‘Host Beautifully’ and ‘Give Beautifully’ campaigns. Stella partnered with John Legend for their Host Beautifully campaign. The famous musician shared A-Z tips on hosting. But that’s not all. Stella sponsored a concert in New York featuring John Legend. Drinking beer with friends was one thing. But drinking beer with friends with good music and under the starry skies takes things to a whole new level. And that is what Stella did for their consumers. Create a luxury experience that they can talk about.

This wasn’t the only event that Stella Artois organized for its loyal customers. From the maiden UberBoat experience to the Buy A Lady A Drink program, Stella has focused on customer insights to change the way they appeal to the people. The result? An astounding annual growth rate and CAGR!

In Conclusion

Customers decide the fate of a business or brand. If customers like what a brand has to offer, business growth will follow. To do that, it is important for businesses to understand what their customers are looking for. And that’s where consumer insights come in. By analyzing customer insights, businesses can determine what customers like or dislike, what they want to be changed in a product or service, what they expect from a brand, and more.

This is possible with techniques like social listening. It monitors what is being said on social media about a brand and its competitors. It, then, uses this data to produce meaningful results that can be directly incorporated into a brand’s online marketing strategy.

Trend Spotting on Social Media

Entrepreneurs are constantly looking out for new ways to move from the now to the next. Social media marketing is one such upcoming marketing tactic being used by every marketer. And for any brand targeting social media marketing, trend spotting can be the ultimate game-changer. However, keeping pace with fast-changing trends can be a daunting task indeed. To level up, constant research and keeping up with the latest trends becomes imperative.

In case trend research is still a concept fairly new to you, do scroll down to know more:

What is Trend Spotting?

The identification of new trends even before they enter the mainstream is called trend spotting. Trend spotting also refers to analyzing the current trends to determine if the trends apply to your business.

Nowadays, we cannot imagine our lives without social media. Pew Research Center’s recent survey portrays that young adults are dedicated users of Snapchat and Instagram. Smart entrepreneurs would use these social media platforms as an essential tool if they were targeting that demographic.

In case you are still doubtful about the relevance of trend spotting, let’s look into some of its features and what it can do.

Edge over Competitors

Trendspotting and analysis help you to gain a competitive edge over others. If you lose out on a particular trend and fail to analyze the customer’s requirements, you may eventually lose out on the competition. For instance, Barnes and Noble were slow to bring out their book reader, and by the time they did, Amazon was ahead, quickly enough to dominate the market.

Helps with Innovations

Trendspotting can help you find innovative ideas. Most famous business leaders have relied on predicting customer demands of the future. And this is no magic. For instance, Bill Gates was the first person to realize that people will need computers in their homes. He also thought that the internet could be the most crucial resource for everyone. Such powerful insights can only be discovered if you invest in understanding your customers and market.

And to achieve success for your business, you need to predict the future needs of people. Social media listening and trend spotting can help you to identify any gaps in the market and future opportunities.

Strategies for Trend Spotting

Let’s take a sneak peek into the various strategies that can help you find the right trends and then help you capitalize on them.

Utilize Social Listening

Utilize social media listening to spot the popular keywords and terms that are a hit with your audience. Social listening tools use an AI-based algorithm to comb through every mention of your brand or industry-related keyword. The algorithm then analyzes the trending keywords, the sentiment around them, the demography of the audience, etc.

By gaining knowledge about your customers’ positive and negative sentiments, you can improve your campaigns or personalize the content in accordance.

Regular Feedback

Getting feedback will help you know about customer-specific trends. Try to find out your users’ preferences and check out the top-selling products to do future promotions effectively. You can initiate polls or closed-ended questions for your clients to know more about their likes and dislikes.

Social listening to your brand mentions also brings out any negative feedback. The analysis along with it can help you track if it is a trend. For instance, you keep repeatedly getting customer service complaints, especially during the monsoon months. You can find a trend here and start looking for a root cause.

Social Media Metrics

Check out your social media metrics to find your trending content. This comes in handy when you are looking at your market share, SOE, SOV as compared to your competitors. If they are doing better, try to analyze their strategy. You could also track their mentions to find out what content/campaign they are putting out.

Study Industry-specific Keywords

Almost every industry is awash with the competition. You can utilize trend spotting on social media to find out what your competitors are doing to drive engagements. Emulating the best practices can take your business to new heights.

In fact, Auris helps you track industry-specific keywords to keep track of all the trends within your industry and what your competitors are doing. It lets you spy on your competitors to find out what they are doing to engage their audiences or what kind of campaigns they are running. This information will help you to elbow out the competition. You need to understand the qualitative and quantitative aspects of trend spotting to boost conversions.

How do I Check my Online Reputation?

A strong reputation has always been important for businesses and brands. With more people eager to shop online in recent times, online reputation has become vitally important for everyone, especially businesses. Good reviews on search results, social media, and business portals can attract potential customers. A good reputation helps a business to grow fast while anything short of it can affect a business in varying degrees, all negative.

That said, negative reviews are bound to happen. They could be from a disgruntled customer, from a rival, or even from an unsatisfied employee. It may or may not be your fault entirely, but it sure can drive away customers. That is why businesses need online reputation management or ORM. And with the right ORM tools, it is possible to monitor, analyze, and manage your brand’s online reputation.

How to Monitor Online Reputation with Social Listening?

To create and implement an ORM strategy, businesses first need to decide how they want to

monitor their reputation online. There are many ways to do so, with social listening being the most effective. And there’s a good reason for me to be saying this.

Social listening makes monitoring and analyzing the buzz around your business easier than any other research method. Marketers have been using the data obtained to create ORM strategies and to perform many more branding activities. It provides a one-stop solution for all your brand marketing needs.

This brings us to the discussion of how brands and businesses can use social listening to monitor their reputation online. Well, this can be done manually or with the use of social listening tools. Automated tools like Auris reduce the time and effort required to extract data relevant to your business from social chatter. Here’s how social listening can help:

Monitor Conversations in Real-Time

Listening to what people are talking about your brand is the first step of ORM. Social listening tools comb through millions of social media conversations to find out what people are talking about when it comes to your brand.

Launch New Products

Businesses must select a good time to launch products for their success. If the user sentiment is currently negative, your product will receive a poor response. With social listening tools, it is possible to gauge market sentiment and prepare for a launch accordingly.

Have Accurate Data for Analysis

It is impossible to judge how well a brand is doing without factoring in data from social media. With about 3.6 billion users in 2020, social media is a big marketplace. As such, brands have to monitor and analyze their reputation on social media before formulating any ORM strategy.

Set Alerts

It is not possible to monitor market sentiment 24*7 manually. If a disaster strikes when your marketing team is busy with other activities, it may blow out of proportion before you can act. That’s why brands can set up alerts for an unusual spike in the volume of @mentions, hashtags, etc. if using a social listening tool. With timely alerts, brands can jump into damage control before things go out of control.

Improve Brand Engagement

A negative review is, no doubt, bad. What’s worse is not responding to it. Often brands fail to

respond to a review because they aren’t aware of it. Social listening can help you here. As soon as you receive an alert, you can see what’s going on and respond suitably. This shows that you care about customer experience and are eager to make up for any of your faults. This will not only retain present customers but will also attract potential customers.

Analyze Competitor Sentiment

Analyzing user sentiment around your brand isn’t enough for ORM. Brands must also analyze how users feel about their competitors, likes and dislikes, strengths, and shortcomings, etc. This will allow marketers to create a strategy that benefits from the competitors’ pain points.

Any brand or business that wants to flourish must take care of its online reputation. ORM must be a part of your marketing strategy. And adopting a data-driven method isn’t a choice anymore, it’s essential. Automation like social listening provides accurate and useful data. Integrating this will only help to improve a brand’s reputation and in keeping ahead of competitors.

6 Reasons Why Online Reviews are So Important

Online reviews can build or break a business. Yet they are a valuable asset for every business. Smart entrepreneurs use online reviews to derive actionable insights for their business. Every business needs to know its customers and their expectations in order to build its brand further.

Importance of Online Reviews

If you’re still wondering about the “Why”, here’s some context.

82% of consumers read online reviews before purchasing a product.
Good reviews drive more revenue. Products with a 5-star rating sell 126x more than products with a 4-star rating.
SEO experts say good reviews are one of the top-ranking factors.

Reviews can be an extremely powerful tool for attracting new customers. They also help you better understand your target market, their wants, and what improvements you can make.

Let’s look into some of the great things that online reviews can do for your business:

1. Build Credibility

Customer reviews impact revenue generation to a considerable extent. The more reviews you have for your products and services, the more credible your business appears to the customers.

2. Contribute to your Digital Portfolio

Online reviews will help build your online portfolio so that you can get new leads. Essentially, online reviews act as a testimonial that you can portray to your future clients. This will help you to convince your clients that your products and services will be valuable to them. And it goes without saying online reviews help you to establish a strong brand identity.

3. Improve Online Visibility

According to research by Bright Local, around 82 percent of customers check out online reviews before investing in the products and services.

Hence, the more reviews your brand has, the more eyes you catch. This means better online visibility for you.

4. Boosts SEO

If you think that the use of keywords and optimized alt tags can get you the targeted traffic and make your website Google-friendly, you are wrong. According to a local search factors survey by Moz, review signals contribute 15 percent of Google local pack ranking factors.

Customer reviews have become an integral part of SEO. Customer feedback adds more keywords naturally. Thus your customers act as your content creators by adding keywords through their reviews, and this process improves the search engine rankings.

5. Increase Interaction

By responding to the reviews that clients leave for your business you can improve your website’s interaction. Responding to reviews also indicates that you genuinely care for your customers. This customer-centric approach can take your business to new heights.

6. Research and Development

Listening to your customers and interacting with them over reviews can help you gauge their needs. When you take these insights into consideration you have data for your R&D team. Say you are a company manufacturing and selling audio devices. Listening to reviews you understand that the ear-pieces in most headphones are malfunctioning. There is clearly room for improvement.

How to Find Useful and Relevant Reviews?

Hearing positive reviews is the dream of every entrepreneur. But, getting positive reviews may not be a cakewalk. You may need to revamp your business strategies if you want positive reviews for your business. And in order to revise your product, service or your business strategy you need to know the goal. Listening to real-time feedback can help you with that. How do you track these feedbacks?

Google Reviews

The simplest way to look for reviews for your brand is through Google. Perform a search for your brand name on Google and customer reviews show up.

This is a free service. However, there are limitations attached. Google records reviews by customers who actually come to your Google Business page and leave it there. You need a more 360-degree approach.

Social Listening

Social listening services like Auris can help you listen to every mention, every review your clients leave for you even if they don’t tag you officially.

With social listening, tracking reviews don’t stop there. The tool runs a complete analysis of the data acquired from different sources. It tells you about your pain points, audience sentiments, areas of improvement, your SOV, SOE, and much more.

When you track reviews, analyze and take action it goes to show you care for your customers. This can help you build a loyal customer base and more. The raving fan reviews on your web page can do great things for your business. And we hope you get positive user reviews for your business following the tips here.