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Top 15 influencers who participated in insurance discussions in India
Influencer marketing is being deployed by brands across industry verticals. Insurance is no exception. The question though is about identifying the right influencers to engage with. The best way is […]
Why is Social Listening Essential for the Tourism and Travel Industry
Tourism has taken the world by storm. There are thousands of travel-bloggers posting daily on social media, with an immense follower base. It is almost a universal fact that people […]
“Alternative data” offers an alternative to market research
About 0.5% – 3% of revenues are spent on collecting consumer insights and conducting market research. Consumer brand behemoths such as Coca Cola or P&G spend significant amounts on research […]
How to Use Social Data to Enhance Your Market Research
Market research has come a long way from surveys and questionnaires. AI and Big-Data-driven tools are the big guns supporting quality research now. However, there is still a disconnect. This […]
Why should the Automotive Industry track Social Data?
When we talk of social media and businesses, the automotive industry is also a keen participant online. In fact, some auto brands are leading the pack on social media, which […]
Busting the Common Myths About Social Media Intelligence
Being a netizen in the 21st century, you’d be surprised to know about the myths marketers believe in, about social media and its related tools. Some of these myths have […]
Did this International Hotel Chain fail in Real-time Reputation Management?
Most of us, saddled with the burden of grocery shopping, roam the aisles of the supermarket looking for discounts and offers. We mourn the rising prices of onions and bananas […]
What can Companies learn from their Net Promoter Score?
In our blog posts, we have often talked about online brand reputation management and the importance of it. Here, we discuss something closely linked to ORM. Net Promoter Score – […]
Social Listening is Keeping Your Competitors Ahead
Are you unable to understand how your competitor seems to have a better online presence and worried that you are missing out on something important? Then you may want to […]
Assess Your Brand Reputation on Social Media Networks
It takes years to build a reputed brand name; however, one negative review could ruin it and leave a wreck behind. Keeping track of your brand reputation becomes vital to […]
Inspiring Examples of Social Media Listening Campaigns
The growing buzz around social media listening and monitoring would make some of you wonder if companies really implement these tools. Truth be told, in this day and age, social […]
The Overall Sentiment around Your Brand can Tell You a Lot
Sentiment analysis holds up a mirror which helps to reflect the sentiments evoked by your brand’s products and services. Just as a person seeks feedback from their significant others on […]
Social Listening Helps Track Event-Related Social Mentions
Is your company planning a gala event or a tradeshow? It is quite customary to plan activities which keep your audience engaged during such events. Companies are solely hosting online […]
10 Points to Consider before Planning your Social Media Listening Project
Information is critical for discovering opportunities. Data seekers are getting smarter, and so is technology. Insights essential for your business is quite commonplace today – available from sources like the […]
What is Social Media Monitoring and Why is it Important?
Social media monitoring is the act of identifying and gathering information regarding your brand mentions and customer sentiments online. The sample size for such data collection is massive. It encompasses […]
Listening Platforms: An Important Part of your Social Media Management Arsenal
Companies are increasingly digitalizing their marketing efforts, which need to be managed well if they are to achieve their goals and succeed in their efforts. There are multiple platforms and […]
Why should B2B brands use a social listening and media monitoring platform?
The use of social listening tools by consumer facing brands has an obvious and tangible value. B2C industry verticals have frequent consumer interactions which is enabled by such platforms. Furthermore, […]
Managing perceptions is critical to enhancing brand equity
In 1954, a 52-year-old milkshake mixer salesman entered a restaurant kitchen for a tour. Having seen (and been in) thousands of kitchens, he was convinced that this was the best-run […]
Online Reputation Management in Healthcare: Some Case Studies
In healthcare, “Trust” is paramount. This was something the founder of Johnson & Johnson recognized and remarked upon nearly 84 years ago, when he said that businesses had a responsibility […]
Real time Net Promoter Score – your ultimate brand health measure
Reichheld introduced the concept of the Net Promoter Score (NPS) in his article titled “The One Number You Need to Grow” published in the Harvard Business Review’s December 2003 edition […]
5 alerts which help safeguard your brand’s online reputation
There are umpteen examples which illustrate how not being on top of what is being said about your brand can render a jolt to its equity. In our previous blog […]
What reputational risks can you avert using an online reputation tool?
Brand managers would swear by this famous quote by Warren Buffet – “It takes 20 years to build a reputation and five minutes to ruin it. If you think about […]
The Ultimate Glossary of Online Reputation Management Terminology
In one fell swoop, investors wiped out $40 billion off the market value of Johnson &Johnson, when Reuters reported that the healthcare giant has known for decades that its baby […]
How to integrate Auris with Salesforce and other CRMs?
Auris comes with ready integrations with leading CRM platforms such as Salesforce, Hubspot, Zoho amongst others. Integrating Auris with such enterprise platforms has been an important component of our product […]
What should the online reputation management system for a bank look like?
Consider any business with a widespread footprint – a retail chain, a national bank or a chain of spa parlors. A common issue which each of these brands face relates […]
Workflows: An amazing feature is now live on Auris!
The premise of the Auris platform has been to enable action using the insights gained, in real time. Some of these actions can be tactical – requiring an immediate alert. […]
The Dashboards of Auris: What Stories do they Tell?
Dashboards provide a 30,000 feet view of your brand’s performance. They help you understand the health of your brand, consumer issues and the demography of your audience. You can also […]
How to Add Competitors for Competitive Analysis in Auris?
Understanding what your competitors publish and the reach and engagement they achieve is an important input to your marketing strategy. Using Auris you can achieve the following: Learn from the […]
What Languages can Auris help Listen to and Analyze?
To tell your brand’s story effectively, you must understand the consumer’s story first. For global or multi-regional brands, these stories come in different languages. How do you make sense of […]
How can you Identify Advocates and Engage with them?
A study points out that consumers are 71% more likely to buy from a brand if it comes recommended by a social connection. Word-of-mouth advocacy and customer reviews on social […]
Demography and Sentiment: What Insights can you Get?
This may seem like Marketing 101 but you’d be surprised to know that consumer segmentation and its application to marketing are not widely understood. Consumer segmentation can be done in […]
An Inside View of your Competitors’ Spend on Media
I am sure you have wondered about the amounts your competitors’ spend on social platforms to boost their posts or tweets. You would also have wondered what media spend strategy […]
6 Ways Auris Weaves its Magic to Help Create Engaging Content
Content publishing aims to build conversations with the target audience, which eventually lead to conversions. Decisions on what content to publish are either based on hypotheses (audience ‘might’ connect with […]
Does Your Social Listening Tool Comprehend Sector-specific Context?
Context is everything they say. And it should be no different w.r.t. drawing social listening insights from the buzz around your topic of interest. While it intuitively makes sense, CMOs […]
An Incredible Alternative to Questionnaire-based Research
Questionnaire-based research methodologies have their own well-known limitations. It is tragic but true, that we realize this fact only in retrospect, after we spent tens of thousands of dollars! Most […]
What Sample Size is Acceptable for Qualitative Market Research?
All marketing practitioners who have taken up consumer research would have encountered the question – how big should the sample size be? For qualitative studies, the answer typically is: “As […]
Auris Prediction: NDP is giving a Tough Fight to the PCs!
Our social listening-based analysis of the Ontario elections is finally drawing to a close. In the run up to E-day on June 7th, 2018, Ontarians have decidedly moved away from Liberals. […]
The Pulse of Voters in Ontario in the run up to the Elections (May 3rd Week)
In our last analysis we showed how the perceptions and responses of Ontarians were changing over the past few weeks, as seen from the lens of the PC Party. Here’s our latest […]
Ontario’s Provincial Elections – What do People Want?
We put Auris, our AI based consumer insights engine to the task of identifying key issues which people are discussing in each riding of Ontario. We wanted to monitor how […]
GenY Labs and our Consumer Insights Engine ‘Auris’: The Beginning
My first “home visit”, a market research methodology very rigorously followed at Procter and Gamble (and I am sure at all major consumer facing companies) was a revelation. 3 of […]
Mining the Buzz around Automobile Brands – Honda and Volkswagen
You’ve already heard enough spiel on “Big Data”. You have submitted to its might and have accepted that it is indeed going to change the world as we know it. […]