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How to Choose the Right Marketing Automation Tool?
Marketing activities in 2021 have reached a new level. Yes, we are talking about marketing automation. Most marketers can vouch for the way marketing automation tools smoothen out the process […]
How do Marketers Reduce Noise in Social Listening?
Ever seen an advertisement that made you feel that the brand must have read your mind? It may seem like a trick, but this little magic trick has a lot […]
How Social Media Analytics Helps the Airline Industry?
With travel resuming moderately after the pandemic and the subsequent lockdowns, flights are finally taking off. Now is when the airline industry needs to be in touch with its customers […]
Social Listening helped Grocery Chain Kroger during this Pandemic
When the pandemic set in, every aspect of life shifted to the online sphere. The use of social media which has forever been on the rise saw a phenomenal bump […]
Which Brands are using Social Media Listening Centers and Why?
The social media analytics industry is expected to grow from a USD 3.6 billion industry in 2020 to a USD 15.6 billion industry by 2025. And with more brands embracing […]
Can Social Listening Help the Oil and Gas Industry?
If there’s one industry that is always under public scrutiny, it is the oil and gas industry. This industry has faced a lot of criticism over the past. And this […]
Online Reputation Management Trends to Follow in 2020
Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it”. This holds true, more so in a world where people have Internet […]
5 Tips to Improve your Digital Marketing Campaigns
What makes for an impactful social media or digital marketing campaign? One which makes audience members feel they can relate to the content. A lot of effort and research goes […]
Conversations on organic food in India: What can we learn?
The consumer chatter around organic food has been building up steadily over the last few years. We used the Auris platform to churn data and understand consumer insights related to […]
Integrate Social Listening Insights into Marketing Strategies
Social media marketing enthusiasts have been advocating the use of AI tools for social listening. You may have come across a brand that is already using this technology or maybe […]
Benefits of Social Listening before a Product Launch
Your marketing efforts are essentially futile if you do not know what your customers want from you. And if you don’t know what they need, your product/service will obviously fall […]
3 Customer Experience Insights that will Keep You in Business
Over the years, a lot has changed in the business space. What hasn’t is the fact that consumers still want to be treated well and be heard. This forms the […]
Southwest Airlines – The Best Social Listening Example
The world knows well how successful Southwest Airlines is. Terminals like Chicago Midway International airport witness long queues of people in front of their Southwest Airlines ticket counter. One of […]
4 Ways to Improve your Share of Voice on Social Media
Social media is the world’s busiest place right now and makes the task of capturing customer attention increasingly competitive. There is a fight between brands to gain a small share […]
Ways to Create Meaningful Social Media Connections
It’s 2020 and you already know the importance of social media. The last few months have seen a boom in social media usage like never before. The importance of building […]
From Influencers to Micro-Influencers – Why it Makes Sense?
All of us have come across celebrity influencers at some point in our lives. But how often has a celebrity influencer ever influenced you to make a purchase? For many, […]
How Agencies can Improve their Social Media Presence
Billions of people are social media users today – over 3.8 billion! Managing your social media presence as an agency can be tough. And then comes the added pressure of […]
Share of Voice – What is it and How to Measure it?
Marketers often use the term “Share of Voice”. So what is it – an important metric or just another buzzword? Don’t we already have a lot of other metrics to […]
Start a Social Listening Campaign and Leverage it in these 3 Ways
Manually tracking online conversations is an impossible task. Social listening is the way to go here. Use a tool to track all mentions of your brand’s name or to track […]
Managing Brand Reputation during the COVID19 Crisis
Rumors and misinformation spread fast in normal times and even faster, during times of crisis. And now with a raging global pandemic, people are reading anything and believing everything. Everyone […]
Improve your Customer Service with Social Listening
Every brand needs to understand its market and customers well. With the extensive use of digital and social media platforms, brands now have a way to know and understand their […]
Ways to Bolster your Market Research with Social Listening
Most marketers swear by the need to conduct appropriate research before any product launch or campaign. But let’s be honest, who has the time to go through a full-throttle market […]
Social Media Intelligence to help your Customer’s Journey
Businesses would have had a really smooth sailing if only customers discovered a product and simply bought it the next moment. But in the real world, the customer journey isn’t […]
How should responsible brands behave in the aftermath of Covid-19?
The impact of Covid-19 is just beginning to unravel. Nobody knows the ‘endgame’. Is it a drug, a vaccine, tests or a period of continued lockdown? It’s a period of […]
Is Influencer Marketing better than Facebook Advertising?
For years now brands have used Facebook’s native advertising to promote themselves. And it has helped them. Facebook has over 2 billion monthly active users. It provides the largest set […]
A Comprehensive Guide to Understanding Social Media Analytics
Do you believe in the power of data to help you make smart business decisions? If yes, where would you find such data? Having found the data, how will you […]
Create an Appealing Social Listening Strategy for 2020
Social media sites have matured influencing the way businesses are carried out online. And this information may not be new to you. Social listening has become a tool to drive […]
5 steps to Evaluate your PR Campaign Effectiveness
There is no, one definite, way to measure the impact or success of a PR campaign. But, companies generally invest money in PR campaigns hoping to create some impact. When […]
Are Micro-Influencers a Part of your Social Media Strategy?
Influencer marketing has been gaining popularity as a tool for social media promotions. Over a few years, brands have collaborated with influencers. As a result, the industry is now worth […]
Top 6 Social Media Management Tools to watch out for in 2020
As we advance into the future, the Internet gets more sophisticated. Conducting business online on social media gets easier and complicated at the same time. Reaching a vast audience and […]
Social Listening, Artificial Intelligence, and Chatbots
The digital world is creating enormous amounts of data on a daily basis. Social listening and social media analytics have made it significantly easy for us to analyze and understand […]
What does the Likes Ban on Instagram mean for Marketers?
The decision to hide likes on Instagram isn’t a rumor. It is real and will be happening soon. Adam Mosseri, the CEO of Instagram, recently mentioned that the feature which […]
Common Social Media Monitoring Mistakes of most Brands
The Internet is a powerful space. You can’t afford to lose focus on the social media marketing front if you wish your brand to be a frontrunner. And while managing […]
Use Social Listening to go beyond Basic Customer Care
The scope of social media for business research purposes is vast, but most brands usually fail to look beyond its basic utility or leverage its potential. Social listening tools can […]
Grow your Business in the Holiday Season with Social Listening
The holiday season is fast approaching which means people will shop. Are you prepared? Are you worried about all the offline preparation, online promotions and the handling of social media […]
Can Social Listening be useful for Financial Services?
Social media platforms today essentially play a variety of roles in today’s world, like a marketplace, a research database or a user’s journal where someone can share their experiences. 74% […]
What Features should Agencies look for in a Social Listening Tool?
Social listening for agencies is a tough nut to crack. For an agency, a lot is at stake – the client’s reputation, their own reputation, and their need to attract […]
How do you Run Social Media Analytics for your Brand?
Companies have experienced the horrors of instant defamation as well as the power of overnight success, thanks to social media. It could take just one viral Tweet or a poor […]
Listening to what the Internet said on World Mental Health Day
Our world is a curious place and the people around us are beset by many problems. One of them is the growing number of people falling prey to mental health […]
Social Listening to Instagram – Why is it Critical For Lifestyle Brands?
The number of social networking sites online keeps growing by the day with no signs of abating. Given the high number of players, the competition to be at the top […]
Playstore & Appstore reviews: A source of consumer insights
Your app is your “storefront.” Customers come in and out and engage with your product or service in between. The rating and comments they leave are a direct reflection of […]
Consumer Voice can tell You the Truth About Your Value Proposition
More often than not, consumers fail to identify with brands and their value proposition. This is very common in the case of new and upcoming businesses. Companies put forth a […]
Listening and Consumer Insights Platform for Agencies
Agency owners will vouch for the fact that theirs is one of the most competitive industries. For every agency that winds down, there are a couple that comes up. Existing […]
How Social Listening helps Understand Buyer Personas
Imagine being able to be a part of an open discussion with your future clients and have them spell out their needs and expectations from your product or service! Any […]
Online Reputation Management (ORM) – The ROI Story
Analysts have spent years researching the relationship between customer sentiments expressed online and their impact on overall brand health. Online brand reputation matters for a number of logical reasons. Attempts […]
Top 15 influencers who participated in insurance discussions in India
Influencer marketing is being deployed by brands across industry verticals. Insurance is no exception. The question though is about identifying the right influencers to engage with. The best way is […]
Why is Social Listening Essential for the Tourism and Travel Industry
Tourism has taken the world by storm. There are thousands of travel-bloggers posting daily on social media, with an immense follower base. It is almost a universal fact that people […]
Alternative data offers an alternative to market research
About 0.5% – 3% of revenues are spent on collecting consumer insights and conducting market research. Consumer brand behemoths such as Coca Cola or P&G spend significant amounts on research […]
How to Use Social Data to Enhance Your Market Research
Market research has come a long way from surveys and questionnaires. AI and Big-Data-driven tools are the big guns supporting quality research now. However, there is still a disconnect. This […]
Why should the Automotive Industry track Social Data?
When we talk of social media and businesses, the automotive industry is also a keen participant online. In fact, some auto brands are leading the pack on social media, which […]
Busting the Common Myths About Social Media Intelligence
Being a netizen in the 21st century, you’d be surprised to know about the myths marketers believe in, about social media and its related tools. Some of these myths have […]
Did this International Hotel Chain fail in Real-time Reputation Management?
Most of us, saddled with the burden of grocery shopping, roam the aisles of the supermarket looking for discounts and offers. We mourn the rising prices of onions and bananas […]
What can Companies learn from their Net Promoter Score?
In our blog posts, we have often talked about online brand reputation management and the importance of it. Here, we discuss something closely linked to ORM. Net Promoter Score – […]
Social Listening is Keeping Your Competitors Ahead
Are you unable to understand how your competitor seems to have a better online presence and worried that you are missing out on something important? Then you may want to […]
Assess Your Brand Reputation on Social Media Networks
It takes years to build a reputed brand name; however, one negative review could ruin it and leave a wreck behind. Keeping track of your brand reputation becomes vital to […]
Inspiring Examples of Social Media Listening Campaigns
The growing buzz around social media listening and monitoring would make some of you wonder if companies really implement these tools. Truth be told, in this day and age, social […]
The Overall Sentiment around Your Brand can Tell You a Lot
Sentiment analysis holds up a mirror which helps to reflect the sentiments evoked by your brand’s products and services. Just as a person seeks feedback from their significant others on […]
Social Listening Helps Track Event-Related Social Mentions
Is your company planning a gala event or a tradeshow? It is quite customary to plan activities which keep your audience engaged during such events. Companies are solely hosting online […]
10 Points to Consider before Planning your Social Media Listening Project
Information is critical for discovering opportunities. Data seekers are getting smarter, and so is technology. Insights essential for your business is quite commonplace today – available from sources like the […]
What is Social Media Monitoring and Why is it Important?
Social media monitoring is the act of identifying and gathering information regarding your brand mentions and customer sentiments online. The sample size for such data collection is massive. It encompasses […]
Listening Platforms: An Important Part of your Social Media Management Arsenal
Companies are increasingly digitalizing their marketing efforts, which need to be managed well if they are to achieve their goals and succeed in their efforts. There are multiple platforms and […]
Why should B2B brands use a social listening and media monitoring platform?
The use of social listening tools by consumer facing brands has an obvious and tangible value. B2C industry verticals have frequent consumer interactions which is enabled by such platforms. Furthermore, […]
Managing perceptions is critical to enhancing brand equity
In 1954, a 52-year-old milkshake mixer salesman entered a restaurant kitchen for a tour. Having seen (and been in) thousands of kitchens, he was convinced that this was the best-run […]
Online Reputation Management in Healthcare: Some Case Studies
In healthcare, “Trust” is paramount. This was something the founder of Johnson & Johnson recognized and remarked upon nearly 84 years ago, when he said that businesses had a responsibility […]
Real time Net Promoter Score – your ultimate brand health measure
Reichheld introduced the concept of the Net Promoter Score (NPS) in his article titled “The One Number You Need to Grow” published in the Harvard Business Review’s December 2003 edition […]
5 alerts which help safeguard your brand’s online reputation
There are umpteen examples which illustrate how not being on top of what is being said about your brand can render a jolt to its equity. In our previous blog […]
What reputational risks can you avert using an online reputation tool?
Brand managers would swear by this famous quote by Warren Buffet – “It takes 20 years to build a reputation and five minutes to ruin it. If you think about […]
The Ultimate Glossary of Online Reputation Management Terminology
In one fell swoop, investors wiped out $40 billion off the market value of Johnson &Johnson, when Reuters reported that the healthcare giant has known for decades that its baby […]
How to integrate Auris with Salesforce and other CRMs?
Auris comes with ready integrations with leading CRM platforms such as Salesforce, Hubspot, Zoho amongst others. Integrating Auris with such enterprise platforms has been an important component of our product […]
What should the online reputation management system for a bank look like?
Consider any business with a widespread footprint – a retail chain, a national bank or a chain of spa parlors. A common issue which each of these brands face relates […]
Workflows: An amazing feature is now live on Auris!
The premise of the Auris platform has been to enable action using the insights gained, in real time. Some of these actions can be tactical – requiring an immediate alert. […]
The Dashboards of Auris: What Stories do they Tell?
Dashboards provide a 30,000 feet view of your brand’s performance. They help you understand the health of your brand, consumer issues and the demography of your audience. You can also […]
How to Add Competitors for Competitive Analysis in Auris?
Understanding what your competitors publish and the reach and engagement they achieve is an important input to your marketing strategy. Using Auris you can achieve the following: Learn from the […]
What Languages can Auris help Listen to and Analyze?
To tell your brand’s story effectively, you must understand the consumer’s story first. For global or multi-regional brands, these stories come in different languages. How do you make sense of […]
How can you Identify Advocates and Engage with them?
A study points out that consumers are 71% more likely to buy from a brand if it comes recommended by a social connection. Word-of-mouth advocacy and customer reviews on social […]
Demography and Sentiment: What Insights can you Get?
This may seem like Marketing 101 but you’d be surprised to know that consumer segmentation and its application to marketing are not widely understood. Consumer segmentation can be done in […]
An Inside View of your Competitors’ Spend on Media
I am sure you have wondered about the amounts your competitors’ spend on social platforms to boost their posts or tweets. You would also have wondered what media spend strategy […]
6 Ways Auris Weaves its Magic to Help Create Engaging Content
Content publishing aims to build conversations with the target audience, which eventually lead to conversions. Decisions on what content to publish are either based on hypotheses (audience ‘might’ connect with […]
Does Your Social Listening Tool Comprehend Sector-specific Context?
Context is everything they say. And it should be no different w.r.t. drawing social listening insights from the buzz around your topic of interest. While it intuitively makes sense, CMOs […]
An Incredible Alternative to Questionnaire-based Research
Questionnaire-based research methodologies have their own well-known limitations. It is tragic but true, that we realize this fact only in retrospect, after we spent tens of thousands of dollars! Most […]
What Sample Size is Acceptable for Qualitative Market Research?
All marketing practitioners who have taken up consumer research would have encountered the question – how big should the sample size be? For qualitative studies, the answer typically is: “As […]
Auris Prediction: NDP is giving a Tough Fight to the PCs!
Our social listening-based analysis of the Ontario elections is finally drawing to a close. In the run up to E-day on June 7th, 2018, Ontarians have decidedly moved away from Liberals. […]
The Pulse of Voters in Ontario in the run up to the Elections (May 3rd Week)
In our last analysis we showed how the perceptions and responses of Ontarians were changing over the past few weeks, as seen from the lens of the PC Party. Here’s our latest […]
Ontario’s Provincial Elections – What do People Want?
We put Auris, our AI based consumer insights engine to the task of identifying key issues which people are discussing in each riding of Ontario. We wanted to monitor how […]
GenY Labs and our Consumer Insights Engine ‘Auris’: The Beginning
My first “home visit”, a market research methodology very rigorously followed at Procter and Gamble (and I am sure at all major consumer facing companies) was a revelation. 3 of […]
Mining the Buzz around Automobile Brands – Honda and Volkswagen
You’ve already heard enough spiel on “Big Data”. You have submitted to its might and have accepted that it is indeed going to change the world as we know it. […]