Listening Platforms: An Important Part of your Social Media Management Arsenal
Companies are increasingly digitalizing their marketing efforts, which need to be managed well if they are to achieve their goals and succeed in their efforts. There are multiple platforms and tools that you can use to market your brand, especially with reference to your social media management.
With the current exponential growth in social media users, marketers today often wonder how to manage their social media profiles for optimum benefits. In today’s post, we try to answer that question.
What is Social Media Management?
Simply put, social media management refers to the process of managing your brand’s/content’s interaction with your audience, across various social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube and so on.
Social media management may typically include creating, scheduling, analyzing and engaging with content and conversations posted online. This could become tiresome and a lengthy process when you do not adopt any social media management tools.
As per DOMO’s Data Never Sleeps 6.0 report, more than 2.5 x 1018 bytes of data got created each day in 2018. Tracking such an extensive database to gather relevant brand mentions and analyze them daily is a daunting task. This makes social media listening tools an essential part of your social media management arsenal.
Why is Social Listening Important for Efficient Social Media Management?
The primary focus for most brand marketers is the management of their brand’s reputation. Keeping track of one’s brand mentions, and engaging with them over social media is easy and achievable with the support of social media management tools like social listening.
Before investing a lot of time and effort in social media marketing and management, you would want to know how a social listening platform benefits you:
- The easiest way to manage your accounts: Social listening platforms help you monitor and analyze all the chatter around your brand.
- Engage with your audience in real-time: Social monitoring tools have in-built features that enable you to engage with your audience and to schedule timely responses.
- Customer insights: By providing an in-depth analysis of the chatter, these tools provide the most accurate customer insights, helping a brand to improve their services and thereby, their relevance to customers.
- Increases credibility: A brand which listens to its customers, responds to their sentiments and reacts in a timely fashion is bound to make a mark in the hearts and minds of people.
Now that we have extensively discussed how the tools benefit your business, here is a handpicked list for your reference.
The Best Social Media Management Tools 2019
In case you want to test the waters, here is a list of the best social media management tools for 2019:
A popular social media management platform, with over 10 million professionals as active subscribers. Hootsuite allows you to analyze, engage and manage your brand reputation and social media campaigns over various social media sites like Facebook, Twitter, Instagram, WordPress, YouTube.
It has a user-friendly interface which hasn’t changed much since its inception. Hootsuite offers a free plan; hence it could be a wise selection for you to start with.
Tweetdeck is yet another social listening tool designed specifically for Twitter. However, it has a lot of useful features which allows keeping a check on your brand and your competitors’. Be it a keyword you are looking for, or a hashtag, TweetDeck can help you listen to the chatter around it.
Like Hootsuite, TweetDeck is a free service too. An excellent platform to try out.
Agorapulse is the full package for social media management – it lets you engage with your audience, track brand mentions, schedule and create posts across all social media platforms. Besides, it gives you dynamic reports which are open to customization options.
- Gives you a visual preview of every post you create before you publish it.
- Helps you categorize the content you have created and schedule it at specific time slots.
- Provides bright and attractive-looking reports.
They do offer a free trial version if you want to check the Agorapulse social media management experience.
Mention is a social monitoring tool. that allows you to track your brand, find influencers, study your competition and the market data across social platforms like Facebook, Twitter, Instagram. The real-time push notifications feature helps you manage your brand round the clock. However, the most striking feature is that Mention caters to its customers across 42 different languages.
No digital marketing campaign is fully complete without social media marketing, of which social media management is one key aspect. Once you master that, you are truly prepared to help your business succeed in the digital domain.