Understanding consumer behavior holds the key to building the right marketing strategy. If you do not know what your customers want, it would be impossible to market your product or […]

Good customer service is of utmost importance to any business. It is impossible for a business, big or small, to make headway without offering good customer service. That said, the […]

Online marketing without social media marketing (SMM) is a half-baked strategy. There are billions of social media users worldwide and the number is increasing every day. Naturally, SMM becomes an […]

Buyer personas basically describe the attributes of an ideal customer for your product or service. Factors like age, buying habits, needs, likes, and dislikes help describe who your ideal customer […]

The gaming industry has grown phenomenally in the last decade. Popular gaming brands like Gameloft, Ubisoft, Tencent, EA, etc. have created generations of games for their patrons. But Nintendo held […]

When the Covid-19 pandemic hit countries across the world, most of us thought it was to be a matter of a few weeks perhaps. Most of us weren’t too happy […]

For any brand, it is important to adopt the right marketing techniques for business growth and expansion. Business owners are sometimes confused by the changes in marketing strategies and the […]

Every business desires growth. And marketing techniques forge the most assured path to such growth. Marketing helps capture the attention of potential customers by telling them why your products or […]

Managing their online reputation is crucial for the success of every business. And every business owner must aim to have an online reputation as solid as steel in today’s world […]

Marketing is about the message. The right content is compelling, and it’s a powerful marketing tool that can bring customers your way like you’ve never experienced before. With the right […]

Stella Artois, the Belgian pilsner, is a widely popular high-end brand across the world. For centuries, Stella Artois has been synonymous with class, taste, and luxury. The brand has enjoyed […]

Entrepreneurs are constantly looking out for new ways to move from the now to the next. Social media marketing is one such upcoming marketing tactic being used by every marketer. […]

A strong reputation has always been important for businesses and brands. With more people eager to shop online in recent times, online reputation has become vitally important for everyone, especially […]

Online reviews can build or break a business. Yet they are a valuable asset for every business. Smart entrepreneurs use online reviews to derive actionable insights for their business. Every […]

The e-commerce space has become very competitive and most brands are struggling hard to find a foothold. Under such circumstances, it makes sense to focus on creating the best experience […]

Every industry dealing with consumers directly is at the mercy of their changing tastes and perceptions. The food and beverage industry is one of them. This makes it essential for […]

People tend to link the term automation with major industries and big businesses. However, in the modern scenario, every business needs automation, small businesses more than anyone else. As a […]

Businesses are getting back on their feet after facing very tough times in 2020. Everyone is eager to make up for the losses incurred due to the pandemic. But how? […]

Online reputation building is important for any business, even if it primarily operates offline. It gives business credibility and makes potential customers trust you. But the online landscape is such […]

A strong brand identity is crucial if you want to elbow out the competition. Focussing on other business efforts without strengthening your brand identity would be like filling fuel in […]

The beauty industry is one that relies heavily on customer input. The huge competition within the industry also shapes the dynamics of the commercial space. Marketers today have been using […]

In today’s day and age, there’s hardly anyone not on social media. Statistics show that social media platforms are gaining users at an average rate of 7.2% per year. With […]

Social media has recently been all the rage. It isn’t only for sharing pictures, moments, videos, etc. People share a lot of data on social media. Businesses, organizations, and others […]

Social listening may sound like a tough task, especially if you’re planning on doing it manually.  But if you strategize right and use the right tools to automate it, this […]

The year 2020 and the pandemic changed all our lives radically. These changes can also be seen in our collective behavior as a society. And to no one’s surprise, with […]

Social media has become much more than a tool that connects people with family, friends, and acquaintances. It also connects businesses and brands with clients and customers. As such, social […]

“Talk a little less, listen a little more and you will be a lot wiser.” – Eric Gibbons Active listening can do wonders, especially for brands looking to amp up […]

We all know it is more important to listen than to speak. The same need applies to brands today. Listening to your audience so you can deliver better products, services, […]

Businesses always look to enhance their sales and profits. For this, it is important for them to adopt techniques and strategies that can help them have better reach, more market […]

Social media marketing has become the hottest marketing trend, especially since the lockdown. Popular brands use multiple social media platforms to reach out to their target audience. If you don’t […]

Are you always checking the numbers on your Instagram page? While the idea is not wrong, this may not entirely be the right way to track your performance online. Tracking […]

Every business should mark its presence on social media in today’s day and age. If you aren’t on the bandwagon yet, you’re not doing it right! Putting a strong social […]

Marketing activities in 2021 have reached a new level. Yes, we are talking about marketing automation. Most marketers can vouch for the way marketing automation tools smoothen out the process […]

Almost everyone knows about YouTube’s phenomenal rise. This video streaming platform now has over 2 billion active users. And over 73% of the US adult population has an account on […]

When the digital direct-to-consumer retail model came up, it disrupted the entire traditional brick & mortar, business model. The direct-to-consumer retail brands were establishing themselves as strong competitors across all […]

All news travels fast on social media. Remember the photo of an egg on Instagram which became the most-liked image with 18.4 million likes in less than 10 days? That’s […]

Business people and marketers today rely more on data to make decisions. 76% of marketers say they base their decisions on data analytics. And in this context, the social media […]

Ever seen an advertisement that made you feel that the brand must have read your mind? It may seem like a trick, but this little magic trick has a lot […]

2021 is now here. Let us take this opportunity to look at the marketing automation industry. Why? According to Emailmonday, an average of 51% of companies are using marketing automation […]

In the world of social media, every user is online sharing their experiences. Your customers too are talking about their experiences. How your customers discuss your product or service online […]

The secret to the success of every brand marketer/content strategist is branded keywords. Branded keywords are also one of the best bets for an SEO win for any company. These  […]

With travel resuming moderately after the pandemic and the subsequent lockdowns, flights are finally taking off. Now is when the airline industry needs to be in touch with its customers […]

Advances in data science techniques are helping marketers get consumer insights and actionable results. However, the process might sometimes seem very mind-boggling. Every marketer, every brand manager is spending time […]

Monitoring Consumer insights is nothing more than knowing what your consumer needs. Knowing the customer forms the basis for any business strategy. And it should be part of any ongoing […]

Understanding how social media mentions work is easy when you know the benefits of monitoring and know how to do it. Monitoring social media mentions allows you to know every […]

When the pandemic set in, every aspect of life shifted to the online sphere. The use of social media which has forever been on the rise saw a phenomenal bump […]

Every company indulges in an extensive market research procedure. As they should. Proper market research is key to how successful a business is. This activity helps you understand and plan […]

Companies in modern times do not require a massive capital budget to get started. The costs and methods of marketing one’s products are transformed beyond all recognition. This has been […]

Social media is increasingly being used each passing day. A study puts the screentime of people at 3 hours 15 minutes a day – liking, commenting, or conversing with each […]

Artificial Intelligence or AI is an ever-evolving field. We have only begun to scratch the surface in finding suitable uses and applications for this technology. The use of AI in […]

The future of eCommerce looks bright. It is estimated that over 15% of all retail sales will shift to eCommerce by 2021 on a global scale. The retail eCommerce sales […]

The social media analytics industry is expected to grow from a USD 3.6 billion industry in 2020 to a USD 15.6 billion industry by 2025. And with more brands embracing […]

If there’s one industry that is always under public scrutiny, it is the oil and gas industry. This industry has faced a lot of criticism over the past. And this […]

Trying to craft a social media strategy from the bottom up can get intimidating. There are a lot of factors to be taken care of. Moreover, formulating a social media […]

When you are creating a social media strategy for your brand and implementing it, the idea is to gain visibility. While doing this, you also need to keep a check […]

When brands want to know more about their customers these days, it is easy for them to get the information. Thanks to social media and social listening, brands can now […]

Competitor analysis as a strategy is nothing new. Our ancestors had to do it before they went to fight battles. And even today as companies continue to fight over market […]

The social listening tool is often positioned as a marketing tool for businesses. However, it is more of a business tool that is useful to all the arms of your […]

Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to ruin it”. This holds true, more so in a world where people have Internet […]

Truth be told, customers have a lot of options available to them in today’s day and age. Getting loyal customers is a luxury that every marketer dreams of. Although this […]

Marketing your brand on social media has become critical and more complex over the years. As a social media marketeer, you may have an elaborate social media strategy for your […]

With the rise in the use of artificial intelligence tools for marketing processes, social listening tools are often being discussed. Marketers and experts speak often about the concept of social […]

Attention, game developers! Your industry is expected to grow and double in revenue in the next couple of years. Fortnite, League of Legends, Minecraft are some of the greatest names […]

What makes for an impactful social media or digital marketing campaign? One which makes audience members feel they can relate to the content. A lot of effort and research goes […]

When we ask brands to listen to their customers and audiences, we totally mean it. We ourselves decided to listen to the most frequently asked questions about social listening. And […]

Have you fallen prey to unproductive SEO or shared content on social media that sees no engagement? The landscapes of search engines and the algorithms used by social media platforms […]

The consumer chatter around organic food has been building up steadily over the last few years. We used the Auris platform to churn data and understand consumer insights related to […]

Social media has impacted the lives of people and businesses alike. So much so that some of the world’s largest brands have set up social media control centers, in an […]

Artificial intelligence tools are being used extensively. They are being used to gain deeper knowledge about customers, clients, and leads. Most of you savvy marketers are aware of AI marketing […]

Product development is an intense and expensive endeavor. From researching a market need to conjuring up a product concept to developing the final product. All this while taking into account […]

Consider your social media response team as a personal disaster management team for your business. This team manages the control center for your business by monitoring your brand mentions in […]

Online reviews have become increasingly important for every business. Especially now that the millennials and Gen Z rely heavily on reviews and influencers. You may try every bit to deliver […]

Social media marketing enthusiasts have been advocating the use of AI tools for social listening. You may have come across a brand that is already using this technology or maybe […]

Your marketing efforts are essentially futile if you do not know what your customers want from you. And if you don’t know what they need, your product/service will obviously fall […]

Millennials and Gen Z make the most influential consumer groups right now. For most brands, members of these groups fall into their target audience. Their combined purchasing power forecast is […]

Social listening has been gaining ground as an essential tool for online marketing. This trend is clearly visible in the fact that an increasing number of companies are tuning in […]

We all think we know our competitors, but do we really? And no, we don’t mean it philosophically. We mean the understanding of our market standing in comparison. This is […]

Over the years, a lot has changed in the business space. What hasn’t is the fact that consumers still want to be treated well and be heard. This forms the […]

The importance of online reputation management for hotels can not be overstated. This industry thrives by providing better customer service every day. What would it convey about a hotel’s service […]

If you run an ad agency, you would already have a fair idea of how opinionated customers can be. And being a temple of creativity, you may sometimes not agree […]

We find every other report on digital marketing trends today talking about the growth of social listening. This emphasis has seen a sharp rise in the past few months. Brands […]

Most of us are aware of the phenomenal growth of influencer marketing in the industry. With the massive growth in its count of daily users, Instagram has also seen a […]

The world knows well how successful Southwest Airlines is. Terminals like Chicago Midway International airport witness long queues of people in front of their Southwest Airlines ticket counter. One of […]

What a year! And we are halfway through. Owing to the unique conditions mankind has had to adapt to, there have been some shifts in the online space too. The […]

Social media is the world’s busiest place right now and makes the task of capturing customer attention increasingly competitive. There is a fight between brands to gain a small share […]

The hashtag is an Internet and social media phenomenon that could help your brand grow. Don’t be surprised. Think about any Instagram or Twitter post that you have seen without […]

The Coronavirus Pandemic has had its effect on everything, even influencer marketing. Some of these changes are short-lived while others are here to stay. Creators and influencers have also felt […]

It’s 2020 and you already know the importance of social media. The last few months have seen a boom in social media usage like never before. The importance of building […]

All of us have come across celebrity influencers at some point in our lives. But how often has a celebrity influencer ever influenced you to make a purchase? For many, […]

Business and industries have been hit hard across the globe due to the Coronavirus pandemic and this is no news anymore. Industries like tourism, transportation, education, and others have taken […]

Billions of people are social media users today – over 3.8 billion! Managing your social media presence as an agency can be tough. And then comes the added pressure of […]

Gen Z can truly be called the digital generation. They grew up in the world of social media, smartphones, and cheap internet. So where does this generation spend most of […]

Almost every brand wants a slice of influencer marketing, even startups. You might think that influencer marketing for start-ups is a no-go given their budget constraints.  And obviously, they would […]

Marketers often use the term “Share of Voice”. So what is it – an important metric or just another buzzword? Don’t we already have a lot of other metrics to […]

Online reputation has become one of the most important assets of a company today. And we are not alone in saying so. A survey found 97% of the respondents reporting […]

Digital storytelling is the new buzzword being used to describe a brand’s digital narrative. The word is sometimes used to refer to film-making. However, the newer definition of the word […]

Over the past year, we have spoken a lot about influencer marketing. The reason is that working with influencers is a trend that has been gaining ground. Hence it is […]

Social media platforms continue to evolve. Platforms like Instagram and Facebook offer a marketplace feature already which allows online shoppers to buy items. This proves that social media platforms have […]

Manually tracking online conversations is an impossible task. Social listening is the way to go here. Use a tool to track all mentions of your brand’s name or to track […]

Rumors and misinformation spread fast in normal times and even faster, during times of crisis. And now with a raging global pandemic, people are reading anything and believing everything. Everyone […]

Every brand needs to understand its market and customers well. With the extensive use of digital and social media platforms, brands now have a way to know and understand their […]

Cadbury, a brand owned by Mondelez International, is the largest confectionery manufacturer after Wrigley’s. For a company that was established almost 200 years ago, Cadbury has managed to stay relevant […]

Almost half of the world’s population has access to social media platforms. As such, building a brand name on social media becomes critical for your survival. It involves awareness campaigns, […]

Content Marketing is an invaluable tool and a daily affair for marketers. And, why shouldn’t it be? After all, content marketing costs 62% less than traditional marketing and generates around […]

Everyone has either come across an Instagram influencer, heard about one, or tried to be one, perhaps. The platform’s popularity has skyrocketed in recent times. So, it’s no wonder that […]

All marketers obsess over online reviews and customer feedback because they provide insights that are great for making informed decisions. How so? Actionable business insights come to light when you […]

Almost all of us are under lockdown in our homes trying to adjust to a new work routine and working to identify and adopt some best practices for our businesses. […]

Most marketers swear by the need to conduct appropriate research before any product launch or campaign. But let’s be honest, who has the time to go through a full-throttle market […]

The World is at a standstill as we try to battle the COVID-19 virus. At this time, people are participating more on social media platforms to share their opinions. This […]

The success of Facebook, or any social media platform, depends upon the size of the audience to which it holds an appeal.  As long as Facebook maintains its appeal to […]

Businesses would have had a really smooth sailing if only customers discovered a product and simply bought it the next moment. But in the real world, the customer journey isn’t […]

The impact of Covid-19 is just beginning to unravel. Nobody knows the ‘endgame’. Is it a drug, a vaccine, tests or a period of continued lockdown? It’s a period of […]

The World is going through one of the worst pandemics experienced and we just can’t ignore the elephant in the room. 2 months ago, the streets were bustling with people […]

Running a simple search on Google for “Instagram Caption Template” produces around 2,22,00,000 results. This only shows how seriously people take Instagram, their feed and the content they put up. […]

Social media auditing is about to become one of the most important tasks for brands in the near future. The reason for this is not difficult to seek. The World […]

In a world where people spend every minute online, it is very useful to understand how consumers interact with brands. Social media sites play a major role in how people […]

We’ve talked quite extensively about the importance of Instagram hashtags in our previous blog posts. There’s no doubt that it has become a rage among marketers for all the right […]

Businesses have been using PR tools and techniques for ages now. But 82% of marketers used to say they have no way to know the returns they receive through PR. […]

In this age of technology, no one is surprised when a relative newcomer overtakes an established brand. I’m talking about Instagram when compared to Facebook. Facebook has over 1.13 billion […]

Social media is all about social engagement and engagement matters the most on Instagram. In fact, engagement on Instagram is said to be 4-12x more than that on other platforms. […]

It’s the dream of every brand, every influencer to have their business profile on Instagram go viral, and be visible to millions of people. Visibility brings new followers, building a […]

For years now brands have used Facebook’s native advertising to promote themselves. And it has helped them. Facebook has over 2 billion monthly active users. It provides the largest set […]

It is true that the term Facebook influencers isn’t used too often. Other platforms like Instagram and YouTube are more popular for Influencer marketing. But Facebook sure is the world’s […]

Do you believe in the power of data to help you make smart business decisions? If yes, where would you find such data? Having found the data, how will you […]

Emojis are fun, creative and engaging. Which is why you should include emoticons in your content. Do you agree? Think about it!  They are a creative way to communicate visually. […]

The use of hashtags has become the norm for quite some time now. In fact, It’s been there for over a decade. A hashtag was first used on August 24th, […]

Social media sites have matured influencing the way businesses are carried out online. And this information may not be new to you. Social listening has become a tool to drive […]

There is no, one definite, way to measure the impact or success of a PR campaign. But, companies generally invest money in PR campaigns hoping to create some impact. When […]

Influencer marketing has been gaining popularity as a tool for social media promotions. Over a few years, brands have collaborated with influencers. As a result, the industry is now worth […]

Marketers often find themselves confused when considering the best and budget ORM tools available. Online reputation management is of the utmost importance in the wired world. Hence, it makes sense […]

18.5 million posts! That’s the number of posts Instagram turns up if you simply search the keyword “#influencer”! This goes to show how influencer marketing has become more plentiful and […]

If you have been following this space you know we have been laying emphasis on how important competitive analysis and benchmarking are. It is not just us, there’s a very […]

It’s a well-known fact that influencer marketing is one of the hottest marketing trends right now. Influencers are driving sales for brands around a topic, service or even a niche […]

As we advance into the future, the Internet gets more sophisticated. Conducting business online on social media gets easier and complicated at the same time. Reaching a vast audience and […]

Competitive analysis is the process where you categorize and test your rival brands. It involves using a collection of metrics to understand their strengths and weaknesses. This is also called […]

A brand may claim any number of things. Consumers believe what their friends, family, neighbors, and colleagues have to say about a brand more than all such claims. They would […]

Gone are the olden days when PR professionals would make a statement on-air or get it printed. Social media has made the field of PR  fast-paced and also more fragile. […]

The digital world is creating enormous amounts of data on a daily basis. Social listening and social media analytics have made it significantly easy for us to analyze and understand […]

It shouldn’t come as news to anyone that social media is continually growing in the number of its users and in terms of how much it influences people. People continue […]

The decision to hide likes on Instagram isn’t a rumor. It is real and will be happening soon. Adam Mosseri, the CEO of Instagram, recently mentioned that the feature which […]

Social media is a great space where you can interact and engage with your audience and get to know them better. So if you are using social media to reach […]

The Internet is a powerful space. You can’t afford to lose focus on the social media marketing front if you wish your brand to be a frontrunner. And while managing […]

Gone are the days when social media conversations were open to everyone on the Internet. The trend today is to form closed communities, which are based on common interests and […]

The scope of social media for business research purposes is vast, but most brands usually fail to look beyond its basic utility or leverage its potential. Social listening tools can […]

The growth of social media has been explosive in the last decade and with all this flux of digital networking, it has become a way of life to have these […]

The holiday season is fast approaching which means people will shop. Are you prepared? Are you worried about all the offline preparation, online promotions and the handling of social media […]

Social media platforms today essentially play a variety of roles in today’s world, like a marketplace, a research database or a user’s journal where someone can share their experiences. 74% […]

Recently, a member of my business school alumni group inquired if any of us had used a particular service and sought feedback on their quality. The only answer to this […]

Netflix is among the top names that come to mind when talking about video-streaming and online media services and rightly so. The company is a powerhouse in all its endeavors […]

LinkedIn was built to act as a professional platform that connects businesses, employers, and employees and every other person who can be called a professional. Along with Facebook, Twitter, and […]

Social listening for agencies is a tough nut to crack. For an agency, a lot is at stake – the client’s reputation, their own reputation, and their need to attract […]

The Internet is full of review sites, especially so for the hospitality sector. Online review sites are such a rage because they empower consumers to feel that they can speak […]

Social media is being used in every field, from research to recruitment. Social media sites today serve as a friendly place for employers to advertise their openings and for employees […]

Do you know what your target customers want and expect from your brand? Marketers often get confused about how to effectively use social media analytics or retrieve insights and put […]

Companies have experienced the horrors of instant defamation as well as the power of overnight success, thanks to social media. It could take just one viral Tweet or a poor […]

Our world is a curious place and the people around us are beset by many problems. One of them is the growing number of people falling prey to mental health […]

The number of social networking sites online keeps growing by the day with no signs of abating. Given the high number of players, the competition to be at the top […]

Social listening as a marketing tool has been gaining recognition and universal adoption. More companies are becoming aware of the technology, and they are asking a number of questions about […]

Your app is your “storefront.” Customers come in and out and engage with your product or service in between. The rating and comments they leave are a direct reflection of […]

In the digital era, trends and online chatter are deciding the futures of industries. Over the past few decades, there has been exponential growth in the availability of digital data. […]

More often than not, consumers fail to identify with brands and their value proposition. This is very common in the case of new and upcoming businesses. Companies put forth a […]

Agency owners will vouch for the fact that theirs is one of the most competitive industries. For every agency that winds down, there are a couple that comes up. Existing […]

Imagine being able to be a part of an open discussion with your future clients and have them spell out their needs and expectations from your product or service! Any […]

Analysts have spent years researching the relationship between customer sentiments expressed online and their impact on overall brand health. Online brand reputation matters for a number of logical reasons. Attempts […]

Influencer marketing is being deployed by brands across industry verticals. Insurance is no exception. The question though is about identifying the right influencers to engage with. The best way is […]

Tourism has taken the world by storm. There are thousands of travel-bloggers posting daily on social media, with an immense follower base. It is almost a universal fact that people […]

If you work on an insurance brand or are generally the curious type, you might find interesting. We used Auris to listen in to conversations around insurance (July 2019, India […]

What’s a story worth telling? One that drives real conversations. Good brand managers relish the challenge of creating a brand preference in competitive categories. Of course, the real question underlying […]

About 0.5% – 3% of revenues are spent on collecting consumer insights and conducting market research. Consumer brand behemoths such as Coca Cola or P&G spend significant amounts on research […]

Market research has come a long way from surveys and questionnaires. AI and Big-Data-driven tools are the big guns supporting quality research now. However, there is still a disconnect. This […]

Brand loyalty is the emotional connect that is built when a customer can really trust a brand. Business expansion and acquiring new customers are worthy goals but can’t come at […]

When we talk of social media and businesses, the automotive industry is also a keen participant online. In fact, some auto brands are leading the pack on social media, which […]

Being a netizen in the 21st century, you’d be surprised to know about the myths marketers believe in, about social media and its related tools. Some of these myths have […]

Most of us, saddled with the burden of grocery shopping, roam the aisles of the supermarket looking for discounts and offers. We mourn the rising prices of onions and bananas […]

In our blog posts, we have often talked about online brand reputation management and the importance of it. Here, we discuss something closely linked to ORM. Net Promoter Score – […]

Are you unable to understand how your competitor seems to have a better online presence and worried that you are missing out on something important? Then you may want to […]

.There’s no gainsaying the fact that social listening is highly beneficial for conducting sentiment analysis and deriving business insights from it. Using social media listening, we can derive actionable insights […]

Social selling has become quite the buzz word of late. Think of direct selling (and all the processes related to it) but just online on social platforms. Social selling has […]

It takes years to build a reputed brand name; however, one negative review could ruin it and leave a wreck behind. Keeping track of your brand reputation becomes vital to […]

Global life expectancy has gone up by 9.365 years since the 1980s. Credit for this goes to better awareness among the people and the improvement in healthcare technology and the […]

In the modern world, establishing one’s digital presence is one of the most followed marketing strategies. Setting a success meter and gauging marketing ROI by trying to measure brand awareness […]

The social media is abuzz with chatter about many of the recent happenings, like the anti-abortion laws, Indian elections, Brexit and so on. We at GenY Labs decided to pick […]

The growing buzz around social media listening and monitoring would make some of you wonder if companies really implement these tools. Truth be told, in this day and age, social […]

Every brand manager’s worst nightmare would be a PR crisis and understandably so. While it might take years to earn goodwill or to build a strong brand reputation, a single […]

This is undoubtedly the age of technological advancement. Millennials are the first generation to have experienced technological development from the moment they are born and through their years of development. […]

Sentiment analysis holds up a mirror which helps to reflect the sentiments evoked by your brand’s products and services. Just as a person seeks feedback from their significant others on […]

An extensive amount of research into a school’s reputation precedes any decision made by parents (as well as the students themselves) when it comes to choosing a school these days. […]

You may feel great about your social media campaign and think its success is assured. But unless you analyze the numbers for insights, you would never really know how your […]

Social media, especially Twitter, offers a hidden bounty which can be tapped into with the right tool. For any marketer looking for business intelligence and consumer insights, social media listening […]

Is your company planning a gala event or a tradeshow? It is quite customary to plan activities which keep your audience engaged during such events. Companies are solely hosting online […]

One of the most awaited events of the year – the Met Gala is considered the Oscars of fashion by many. Held every year on the first Monday of May, […]

The industry which witnesses changing trends almost every week is fashion retail. We can safely say that the only thing constant in the fashion world is that fashion never goes […]

Information is critical for discovering opportunities. Data seekers are getting smarter, and so is technology. Insights essential for your business is quite commonplace today – available from sources like the […]

Social media monitoring is the act of identifying and gathering information regarding your brand mentions and customer sentiments online. The sample size for such data collection is massive. It encompasses […]

Human beings love interactions; we are social beings after all. No wonder social media is trying to capitalize on our socializing nature. Social engagement could be both offline or online, […]

Companies are increasingly digitalizing their marketing efforts, which need to be managed well if they are to achieve their goals and succeed in their efforts. There are multiple platforms and […]

The innate ability of humans to understand emotion and sentiments sets them apart from every known species. Machines today are trying to mimic this quality. We, humans, display sentiments in […]

“Your brand name is only as good as your reputation” The tricky thing about brand reputation is that it is difficult to achieve but extremely easy to lose. People are […]

The use of social listening tools by consumer facing brands has an obvious and tangible value. B2C industry verticals have frequent consumer interactions which is enabled by such platforms. Furthermore, […]

Innovations made possible by technology are a way of life today, helping to improve the way we do business. A great example would be how artificial, and social intelligence is […]

Enterprises, like people, try to be recognized for being the best at what they do. Are your competitors allowing your company to achieve this dream? Social listening for competitive intelligence […]

Business intelligence holds the key to a company’s progress, and the simplest way to gain crucial business insights is to interact directly with the most valuable stakeholder – your customer. […]

Managers are actively engaging themselves in social media marketing. Most of them would agree that social listening is key to social media marketing and online reputation management. Social listening is […]

In 1954, a 52-year-old milkshake mixer salesman entered a restaurant kitchen for a tour. Having seen (and been in) thousands of kitchens, he was convinced that this was the best-run […]

In healthcare, “Trust” is paramount. This was something the founder of Johnson & Johnson recognized and remarked upon nearly 84 years ago, when he said that businesses had a responsibility […]

Online reviews are a boon and a bane at the same time! They work better than any word-of-mouth publicity with positive reviews. That’s because 84% of people who access them, […]

When visiting a new city, most people request Google to recommend the ‘best restaurants near me’. The numbered list they get back in nanoseconds clearly ranks the restaurants near them […]

Reputation is extremely fragile, like a mirror, requiring you to nurture it and care for it with devotion. However, it can be damaged in a matter of minutes and much […]

Reichheld introduced the concept of the Net Promoter Score (NPS) in his article titled “The One Number You Need to Grow” published in the Harvard Business Review’s December 2003 edition […]

There are umpteen examples which illustrate how not being on top of what is being said about your brand can render a jolt to its equity. In our previous blog […]

Brand managers would swear by this famous quote by Warren Buffet – “It takes 20 years to build a reputation and five minutes to ruin it. If you think about […]

Burger King is earning itself a reputation – of actively listening and making gold out of seemingly inconsequential moments. Our earlier blog had referred to the moment which Burger King […]

In one fell swoop, investors wiped out $40 billion off the market value of Johnson &Johnson, when Reuters reported that the healthcare giant has known for decades that its baby […]

Auris comes with ready integrations with leading CRM platforms such as Salesforce, Hubspot, Zoho amongst others. Integrating Auris with such enterprise platforms has been an important component of our product […]

In the perfect world, every customer conversation would be dealt with instantly and by the right person within the brand’s operations team. The reality for most brands? This “best practice” […]

Consider any business with a widespread footprint – a retail chain, a national bank or a chain of spa parlors. A common issue which each of these brands face relates […]

The premise of the Auris platform has been to enable action using the insights gained, in real time. Some of these actions can be tactical – requiring an immediate alert. […]

You’d recall several incidents where brands responded to consumers without understanding their context or who they were. One recent example was when the great cricketer, Sachin Tendulkar, complained to British […]

Dashboards provide a 30,000 feet view of your brand’s performance. They help you understand the health of your brand, consumer issues and the demography of your audience. You can also […]

Understanding what your competitors publish and the reach and engagement they achieve is an important input to your marketing strategy. Using Auris you can achieve the following: Learn from the […]

To tell your brand’s story effectively, you must understand the consumer’s story first. For global or multi-regional brands, these stories come in different languages. How do you make sense of […]

A study points out that consumers are 71% more likely to buy from a brand if it comes recommended by a social connection. Word-of-mouth advocacy and customer reviews on social […]

This may seem like Marketing 101 but you’d be surprised to know that consumer segmentation and its application to marketing are not widely understood. Consumer segmentation can be done in […]

I am sure you have wondered about the amounts your competitors’ spend on social platforms to boost their posts or tweets. You would also have wondered what media spend strategy […]

How does a champion player, who plays in the major leagues, prepare for a match? One of the important aspects would be to study the opponent’s game, his/her strategy to […]

Content publishing aims to build conversations with the target audience, which eventually lead to conversions. Decisions on what content to publish are either based on hypotheses (audience ‘might’ connect with […]

Context is everything they say. And it should be no different w.r.t. drawing social listening insights from the buzz around your topic of interest. While it intuitively makes sense, CMOs […]

If technology has made the collection and storage of data extremely easy, Artificial Intelligence (AI) has made the task of organizing such data and analyzing it easier. Machine Learning plays […]

Businesses today use AI-powered chatbots to offer responsive customer service online, at all times of the day, on their company’s website and as a live chat on the mobile app. […]

So, what is the big deal about listening in real time? What if you listen in to what your consumers are saying every other day or perhaps during your monthly […]

Questionnaire-based research methodologies have their own well-known limitations. It is tragic but true, that we realize this fact only in retrospect, after we spent tens of thousands of dollars! Most […]

All marketing practitioners who have taken up consumer research would have encountered the question – how big should the sample size be? For qualitative studies, the answer typically is: “As […]

Our social listening-based analysis of the Ontario elections is finally drawing to a close. In the run up to E-day on June 7th, 2018, Ontarians have decidedly moved away from Liberals. […]

In our last analysis we showed how the perceptions and responses of Ontarians were changing over the past few weeks, as seen from the lens of the PC Party. Here’s our latest […]

We put Auris, our AI based consumer insights engine to the task of identifying key issues which people are discussing in each riding of Ontario. We wanted to monitor how […]

My first “home visit”, a market research methodology very rigorously followed at Procter and Gamble (and I am sure at all major consumer facing companies) was a revelation. 3 of […]

You’ve already heard enough spiel on “Big Data”. You have submitted to its might and have accepted that it is indeed going to change the world as we know it. […]