Empower my brand
Empower my brand

.There’s no gainsaying the fact that social listening is highly beneficial for conducting sentiment analysis and deriving business insights from it. Using social media listening, we can derive actionable insights and answer to questions like:

  1. What do consumers think about my brand?
  2. Which feature of my product/service is being discussed the most and why?
  3. Which department is performing poorly and what is the exact issue?

However, this is not all. Social listening can help you meet many other unique business necessities too.

Social Listening Uses

Uncover Buyer Personas with Social Listening

When trying to impress your audience or potential client, you can’t go making assumptions in the air. You will need to put in an effort to know your audience before you start planning your content and marketing strategy. The consumer will have to be made aware and educated about your offering and its USPs before a purchase can be expected. It is obvious that content should include topics that interest the readers and stay relevant to them. Social listening can help you gain some idea about the topics which interest your readers. By analyzing the chatter, social listening identifies the topics that the target audience relates to and shares on a regular basis. This can provide pointers to the kind of content you need to develop.

Identify an Established Market

It can be tough to identify prospective places to advertise your product on social media. Talking about your product and sharing content on your business page is not enough. Imagine how much simpler it could get if you could find a group of people who really have a need for your product. It’s like an established market, and you get to capitalize on the opportunity. Social listening helps you identify and connect with such leads to people or even some groups, this could enable you to maximize the return on your efforts.

Xiaomi Market Opportunity

Social Listening to identify Brand Advocates

When you are monitoring your brand and listening to the chatter that develops around it, it would be easier for you to connect with your supporters and critics. While criticism helps you gain insights, as we discussed earlier, social listening tools can help you identify your brand advocates. Using the tool, you could reach out to the people who commented positively about your brand or product. Establish a positive interaction with them based on their score as influencers, making it painlessly easy for you to engage with them and to enroll them as members of your extended family.

Shields You against Competitors

Using what’s possibly the most wondrous of social listening’s features, you can listen to the chatter about your competitors as well. How does that benefit you? Being aware of your competitor’s strategies can help you stay one step ahead. Knowing about their success or failure affects your own plans and strategy for growth. You get to learn from their mistakes and take a leaf from their book when their business does something right.

Social media is vast which makes it impossible for you to look at all the brand mentions you received. And analyzing each comment manually to check the sentiment without a social listening tool is simply unthinkable. Look for the right tool which meets your needs by looking at its various features. Do manage your brand reputation right, using the social listening tool’s ability to update you on every social mention in real-time and stay responsive to your consumers.