Empower my brand
Empower my brand

Almost everyone knows about YouTube’s phenomenal rise. This video streaming platform now has over 2 billion active users. And over 73% of the US adult population has an account on YouTube. Besides these stats, there’s also the fact that video marketing is growing in popularity and importance. 92% of marketers believe videos are an important part of their marketing strategy. I’m sure there’s no doubt why YouTube is such a lucrative platform for marketers to promote content and find leads. Popular brands like Lego and Disney have used the platform to communicate their message and engage with their audience. However, creating a YouTube channel to reach the right audience also becomes a great factor for the success of this strategy. YouTube auditing is one way to do this! 

Youtube Auditing

Why do you need YouTube Auditing?

Besides being the most used video streaming social platform, YouTube also works as a powerful search engine. Think about it! We use YouTube to look for all kinds of things, sometimes even for the most basic things. 

And similar to the other search engines, YouTube requires SEO too. You need YouTube auditing to improve your YouTube SEO strategy. Without that:

  • You won’t be appearing on video searches, and
  • You won’t be able to reach the right audience. 

Are you New to YouTube Auditing?

No worries, we’ve got you covered. It’s not even as complicated as the term “YouTube Auditing” sounds. It simply means a way to measure if your videos are delivering on the objectives. It also gives you a deeper understanding of the audience. 

  • How do they perceive your brand?
  • Do they like the content?
  • What content do they prefer most?
  • Would they be willing to become potential customers?

On average, 500 hours of new YouTube content is uploaded every minute. Following a few simple strategies can help your content stand out. 

1 Your Brand’s Current Status

Before you jump into any kind of content-creation process, it is important to understand where your brand currently stands. This is where you need to track your key performance indicators or KPIs. 

For YouTube, the primary KPIs would include the current watch time, views, and impressions et cetera. When you know this data, you’ll be able to formulate which metric to focus on and take action. 

Beyond these, use social media monitoring/social listening tools to gauge the audience’s perception.

2 Update and Improve

Once you know all the details about your audience, view time, impressions, demographics you can take action. 

Take a look at what people think about your brand. Based on these sentiment reports, you might need to consider a couple of actions listed below:

  • Rebrand or reaffirm your brand’s message
  • Improve the quality of your content 
  • Produce more of what worked in the past and cut out what didn’t
  • Start including CTAs in videos that have scope
  • Create watchlists and organize your videos in a way that helps your potential customers go through the journey and convert.

3 Optimize your Content

As I mentioned earlier, YouTube works as a search engine. Optimizing your content will help you reach out to the right audience and a wider audience. 

You can use free tools like Google Keyword Planner for your keyword research. If you’re still facing difficulties while researching topics that are trending, try listening to your audience. They’ll tell what they’d like to view. Social listening tools like Auris help you track trending keywords from within your specific industry. 

Have you tried YouTube Auditing? Hope this guide helps you make those little tweaks to get a better understanding of how to improve your YouTube strategy!