Influencer marketing is being deployed by brands across industry verticals. Insurance is no exception.
The question though is about identifying the right influencers to engage with.
The best way is to find consumers who are influencers and are happy with their brand experience. The next best solution is to identify influencers who regularly discuss topics related to insurance and could lend “voice” to your brand.
Authors & Bloggers
Here are some authors and prolific bloggers who engaged in conversations around insurance. They can be great advocates for your brands & initiatives.
Business leaders who engage in discussions related to insurance and other financial services are good candidates to be followed. Brands can crystal-ball-gaze by consuming their publishing and tweets.
Here are some other handles who engaged in discussions on insurance.
The Auris platform makes it very easy to identify influencers in each industry. Watch this video to understand how the influencer marketing tool works within Auris.
We will publish more such lists going forward. Your questions and suggestions are welcome!