Content Marketing is an invaluable tool and a daily affair for marketers. And, why shouldn’t it be? After all, content marketing costs 62% less than traditional marketing and generates around 3 times the leads. If you’re a marketer managing content and strategizing to get leads, but feeling stressed and less efficient, you can leverage the support of content marketing tools.
We have brought you this quick guide to help you load up your content marketing toolbox!
Content Marketing ROI
Data shows how reaching your audience online is one of the key reasons why you use content marketing. According to Pew Research, 26% of US adults stay online almost all the time. In addition there’s also a part of the population that goes online every day. Content marketing is a great way to reach them. As of 2018, CMI reported that 91% of B2B marketers use content marketing while 86% of B2C marketers use content marketing to reach their target audience.
Clearly, content marketing is a key strategy when it comes to successful marketing. The ROI becomes better the more you improve your content creation, curation, and distribution. And there are great business tools to start you off.
Content Marketing Tools to Help you
Before we start, it is important to keep in mind that content marketing is not only about content creation and distribution. A lot of effort goes into planning and strategizing before you start creating content. The planning is as essential as any other part of the process. Here we discuss tools to help you through each of these stages.
Content Tracking
It is always better to know your audience before you start thinking up ways to reach them. Let’s be honest, you cannot speak their language unless you know their online behavior, their purchase patterns et cetera. Here are the tools that will help you gain some useful insights.
- Auris
Auris is a social intelligence tool that helps you keep track of the analytics in the best way. It reports all metrics on a single dashboard. You have all information at your fingertips – a page that gives you an overview. Additionally, it also provides detailed information like location-based mentions, mentions by source, gender ratios, influencer posts, and feed sentiment.
With Auris, you may track specific campaigns as well, or a specific brand hashtag. Now, with this data in your hand you can gauge when your audience is active? What type of content is gaining traction? What type of paid promotions can you run in the future? Auris sends out custom-built reports further helping you dive deeper into the nitty-gritty.
- Feedly
Feedly is a great platform for any content marketer who wants to keep track of sites and topics related to your industry. You get updates about news, information to share, new topics to build your content calendar around.
- Google Alerts
Google Alerts is another tool to monitor topics and mentions that are important to your brand. Set a Google alert for your brand name or a resource and get real-time updates.
Email Marketing Tools
The ROI of email marketing is one of the best. You can make up to $40 for every dollar that goes from your pocket. Here are some of the best tools to give you a head start.
- Constant Contact
Constant Contact is a good email marketing tool for small businesses. This tool allows you to save a lot of time with their email automation feature, with reporting and integration options. The basic plan for this tool starts at $20/month for 500 contacts. This tool allows any marketer to customize an email template and design it their way before sending it out.
- SendInBlue
SendInBlue is yet another tool that makes email marketing and newsletters easy to make and send. This tool allows you to build templates with a drag and drop option. You don’t need to worry about heavy coding to build a beautiful template. The tool also helps you segment your audience so you can schedule the right content for the right audience. Additionally, you can run A/B split tests and calculate the right time to send the email.
Social Media Tools
Social media marketing forms an essential part of your content marketing strategy. The tools listed here will help you automate the content sharing process for all your social media accounts. Also, it helps you track and assess your campaigns.
- Buffer
Buffer is the tool you want to use to save time when you are planning an elaborate campaign. The tool helps you create and post various types of social media updates and posts according to your set calendar schedule. Along with that, it also presents the analytics for the campaign you are running.
- Followerwonk
If you are focused on growing your Twitter account, this tool is just for you. This helps you understand the Twitter audience that revolves around your brand’s niche. Connect it to your twitter account and you have an in-depth analysis of your followers, influencers et cetera. If Twitter marketing is giving you cause for concern, give this tool a try.
- Buzzsumo
Perhaps every content marketer has heard about Buzzsumo. It’s an all-rounder tool for content marketing. It lets you see the most viral content from different social media sites and makes the process of tracking viral content over time easy. It also helps you find an audience and influencers who enjoy and produce content tailored to your content strategy.
Tools to Add an Edge to your Content
High-quality content boosts customer engagement and retention. Anglais Cours used this technique to see a 150% increase in conversions.
- Shutterstock
Visual content is more efficient and effective than words when you are trying to reach your audience members and hold their attention. This is simply because the human brain can process images 60000 times faster than words. And Shutterstock is the best place to get an abundant collection of vectors, images, videos. This platform makes it very easy to find the best images suiting your needs.
- Audacity
Adding an audio clip counts as a major way to upgrade your content. You can get creative with this option. You could perhaps use Audacity to record your blog as audio files and publish them as podcasts. After all, podcast advertising revenues have grown 34% in 2018 and 42% in 2019.
Content Promotion
Once you have created and curated content, the next step obviously is to promote it. You have to make sure it reaches your audience in time.
- Google Ads
If you are willing to pay to promote your content, Google Ads is the best tool to use. Google is the most used search engine and the best way to promote your content is to place it in their search results. Also, you can choose the type of content promotions, whether you want it on sites, within apps, or on Gmail!
- OutreachPlus
OutreachPlus lets you discover and connect with influencers online. This in turn gets you more visibility, traffic, and sales. You’ll also get help deciding which leads are warm, cold, or hot and which of them needs to be nurtured.
We have listed an extensive list of 12 tools that could help you start your content marketing journey and keep getting better at it. If you’ve read till here, we’re guessing you’re really passionate about this topic. Let us know if you need any further help. We really love welcoming people into our community.