A strong brand identity is crucial if you want to elbow out the competition. Focussing on other business efforts without strengthening your brand identity would be like filling fuel in your car when there’s a hole in the fuel tank. Having a strong brand identity helps you increase your credibility to such an extent that you can sell sand to an Arab.
Why is a Strong Brand Identity Important?
Your brand identity communicates your business personality to your clients. Without developing a consistent personality both online and offline; you can never be relevant to your target audience. A strong brand identity helps you win loyal clients and encourages better conversations with your leads.
It further helps you to:
- Shape your client’s perception of you.
- Create a differentiation between you and your competitors for your audience.
- Influences your audiences’ purchase decisions positively.
This is why smart marketers put some strategies in place to achieve this with ease. Let’s take a look at them.
What are the Strategies to Build a Strong Brand Identity?
Here are some tools and techniques to help you get started:
Influencer Marketing
If your brand has been in the market for some time now, you’ll have a few followers who love your product/brand. These are your brand advocates. You can engage with them, make them feel valued, and thereby encourage them to spread positive word-of-mouth.
Another way of spreading awareness and building a brand image is by partnering with social media influencers. Influencers usually have droves of loyal followers, and they can advertise your products and services to their followers.
If you are wondering how to choose the right influencer for your business, you can use social media listening tools. Social media listening tools come with a social influencer feature. This feature allows you to find influencers based on their influence score. It makes it easier for you to find the right fit.
Some influencers will lend their names to the brand for a long duration; this will involve the brand and influencer growing together. According to recent research from Forbes, influencer marketing helped the company to reap more profits in 2020.
Customer engagement through trending topics and regular posts
Posting witty content on social media around trending topics can quickly catch your leads’ attention. It would help if you were also more frequent with your blog posts to keep your clients engaged.
But, researching trending topics can be a tedious manual experience. You can take the help of social media listening to search for trending topics. Use social media listening to search for what your clients would be interested in. Use these insights to curate content that easily cuts through the noise. The more your content is visible, the more followers/converts you’ll receive for your page/website.
Utilize Hashtags
Hashtags can be an effective way to boost sales as well. Dunkin’ Donuts used #mydunkin to boost their sales considerably. Hashtags act as a search engine for social media sites. Once you familiarize yourself with one trending hashtag from your industry, you can track it to discover more hashtags and trending content around it.
Promote your Profile
Go beyond social media to promote your profile. You can go for print advertising, broadcast advertising or direct mail advertising to promote your products and services. You can utilize social media listening techniques to find out what your customers say about you and use the information to boost your profile beyond social media.
Consistent Monitoring
Are you working your fingers to the bone building yourself a strong brand identity? Your hard work will not be fruitful unless you monitor your progress daily. Constant monitoring is essential for achieving success. If you follow the above strategies, building a strong brand identity will not be an impossible dream.
Monitoring your campaigns, industry keywords and brand mentions will tell you a lot about your potential customers. It will help you assess the effectiveness of your strategies and what customers expect from your brand.
All brands are businesses but not all businesses are brands. Building and maintaining customer trust is key to reaching that stage where your business is a brand! Social listening tools help you understand your audience and bond with them better.