Empower my brand
Empower my brand

Grow and Track your Brand with Instagram Analytics

Are you always checking the numbers on your Instagram page? While the idea is not wrong, this may not entirely be the right way to track your performance online. Tracking Instagram analytics isn’t hard. With the right tricks, you’ll be able to determine where you stand as a brand. Are you looking to increase your engagement rate? Optimize your posts and stories? Here’s a look into a few strategic moves to help you get more out of your Instagram analytics tool.  

Instagram Analytics

 Are you using Instagram Analytics Tools to the Fullest?

Some basic metrics marketers use include reach, engagement, likes, and comments. Yet there’s more to Instagram analytics.

Analyzing your Audience

Once you understand your audience, you can get better at content creation. With Instagram metrics, you can understand your audience better. It will also help reach out to more potential leads.

The free native Instagram insights tool helps you understand your audience by telling you some basic demographic information. Tools like social listening can tell you more about what your audience thinks about your content online, how they respond, and what clicks with them.

If you are using the free tool, analyze the content you are creating based on the following criteria:

  • The highest performing posts in terms of comments and engagement
  •  Type of posts that are performing well. Example: Photos, Videos & Carousel

For paid tools, platforms like Auris send you a detailed study on your dashboard and a report so you don’t have to manually go through the small stuff to understand what works well. 

Optimize your content based on how well it performs. Additionally, you can make some tweaks every now and then to see what works and what doesn’t.   

Increase your Chances of Discovery with Hashtag Analysis

With each hashtag, you have the opportunity to increase your reach and acquire new followers. Hashtags are one of the most effective organic growth strategies. But, it is imperative for you to use relevant hashtags. This way you can target your audience. It doesn’t make sense if you use popular hashtags that are not relevant to your business.

When using Auris, you will find that the system tracks popular influencers from within your industry and studies all comments around the keywords. This in turn helps the tool to determine the trending posts and hashtags. Hashtag analysis takes time but AI-based tools make the process automated to make it easier and much more beneficial.

Make use of Instagram Analytics for Stories

Instagram story analytics help you track your audience and optimize your content accordingly. Similar to how you check post insights, you can evaluate your story’s performance as well. Click on the Insights tab at the rightmost corner of the profile. You’ll be able to view the basic details like the number of impressions, profile visits et cetera. 

You can make use of an external analytics tool to better track the performance of your Instagram stories. It displays several metrics that you can use to measure the success of each story you post.

The following insights are what you need to reach your audience with stories:

  • Retention rate
  • The best time to post the stories
  • Number of unique accounts reached
  • Number of impressions

The popularity of Instagram is soaring every day; this allows businesses to make the most of it. 60% of people say they discover new products on this platform. Instagram is a powerful tool to reach out to new audiences and increase brand awareness. It is also a great way to establish a community of followers. Understanding what your audience wants and giving it to them is the key to sustaining your presence here.

Tools to Track Top Instagram Hashtags

The hashtag is an Internet and social media phenomenon that could help your brand grow. Don’t be surprised. Think about any Instagram or Twitter post that you have seen without a hashtag. I’m pretty sure you will have a hard time recalling such a post. The reason behind this is pretty simple. This tool makes social media searches simplified and effective. And Instagram hashtags have gained legendary status over the past years. 

Top Instagram Hashtags

Why are Instagram Hashtags so Important?

The story of Chris Messina and how the hashtag came to life is pretty famous. What is more interesting is how this “#” sign came to categorize and group vast volumes of internet chatter and information. Hashtags have grown very popular. And now it has become a powerful marketing tool for businesses, and even individuals. Matthew Ogle who brought the hashtag to Instagram says, “My job was to find ways to take the friction (out of searching the Explore tab).” 

This overuse of hashtags has often been ridiculed and made fun of. Yet, when used correctly, specific Instagram hashtags help brands cut through the clutter and promote themselves better. Finding these hashtags can be a little tough though and not everyone succeeds in their search for appropriate hashtags. 

Tools To Find Top Instagram Hashtags

We decided to extend a helping hand and recommend a few tools which could help marketers find top Instagram hashtags with no fuss.

Auris 

Social listening platforms are a great choice for all your marketing needs which require insights. Hashtag hunting is one of them. Auris provides a thorough Instagram report which includes hashtag and keyword analysis. See which keywords are trending, being talked about the most, and the overall sentiment. When you set up a search for a keyword, the dashboard gives you a detailed report on the most influential people talking about it, and the demographics of the people talking about it. It’s an all-in-one solution for your influencer marketing campaigns too. Finding trending topics also brings to your notice the top posts and what the people talking about them. Filter out your preferred influencer based on influencer scores. 

When you are tracking multiple hashtags, do a comparative analysis. Which hashtag is being used most frequently? Which one has more engagement? This helps you reach a larger population by placing your content among the categories which are being viewed the most. The best thing about social listening tools is that you can do much more than tracking hashtags. It provides you real-time feedback, market opportunity analysis, more leads, and much more.

YouScan.io

Though not much of a typical hashtag tracker, YouScan lets you analyze images. YouScan does not explicitly mention hashtag tracking but it does include some features of social media monitoring. Their auto-categories feature streams and picks the most relevant information from a large stream of mentions. 

Iconosquare

Iconosqaure is a popular Instagram management tool. This platform allows you to schedule posts, in-depth post-analysis, track comments, and respond to them via the platform. Iconosquare paid packs also include hashtag analysis. The app can measure engagement rates for the hashtags you use for your posts. 

Successful marketing on Instagram needs a wholesome approach. A proper strategy needs to be in place. Quality content, tracking mentions, replying to comments, and constant monitoring go a long way to build a strong brand image. To strengthen this effort further, Instagram hashtags come in handy, they make your brand more visible and easily accessible. 

Ideas on Good Instagram Captions

Running a simple search on Google for “Instagram Caption Template” produces around 2,22,00,000 results. This only shows how seriously people take Instagram, their feed and the content they put up. And chances are, you are already a part of this crowd which likes to put real thought into Instagram captions. You’re absolutely right to do so because irrelevant content isn’t going to help your brand in any way. 

Ideas for Instagram captions

So What is an Instagram Caption and Why is it Important?

A picture tells your audience a story, but are your audience members receiving the same story you want to tell them? Using Instagram captions for your pictures ensures that your audience receives the message you’re trying to convey. For instance, in the following picture, the caption explains why Pinterest India randomly posted this picture of muffins. The caption reiterates their vision of empowering people and helping them discover things they love. 

Pinterest India

We understand, coming up with a great caption that intrigues your audience and telling them an engaging story at the same time takes a lot of effort. But it does not always have to be that difficult. Here are 3 easy ways you could think of some good Instagram captions. 

Keep it Simple and Set the Tone

First and foremost, the general theme and captions you use have to be in tune with your brand’s style. You cannot keep juggling between tones and styles. Second, you have a character limit of 2200 on Instagram but that doesn’t mean you have to write a novel. Keep it as brief as possible and try to pique the interest of your readers. Also, remember a good caption isn’t always neutral. Set a clever, humorous or sentimental tone to your caption. This will encourage consumers to interact with and respond to the post. If yours is a travel page for instance, one funny caption could go “I need a six-month-long vacation, twice a year”. 

Use Emojis

We have a whole post dedicated to why emojis are fun to use. Even if you’ve missed that, we all know Instagram is a fun place. Even giant brands like Pepsico and Netflix are busy making their content fun, informal and friendly. One sure-shot way of doing that is using emojis. You don’t even have to put much thought into it. Say you are posting a big announcement, use this icon of a megaphone ?. Just one small icon helps you create a cool caption and makes your audience recognize you for the friendly hip brand you are.

Call to Action!

Your ultimate goal is to increase the engagement rate on your posts. Once the engagement level goes up, Instagram’s algorithm pushes your content to be more visible. More visibility means more business revenue. This means you’ve reached your goal, but you’ll need to put in the effort to keep your audience engaged. A good caption has a clear call to action. Do not hesitate to ask your audience members to follow a link. Or if you’re trying something funny ask them to tag a buddy, or comment on some popular theme, song or tweet. Anything that strikes up a conversation is good for you. 

Zomato engagement post

The Instagram generation loves confident content which exudes a sense of playfulness. It doesn’t always have to be a pre-planned, pre-approved string of words. A picture of a cake with a couple of hearts as the caption can also win the Internet over. Be aware of your audience’s sentiments, keep listening to their comments and you will know how to build on your Instagram reputation. ?

5 Ways to Increase Sales on Instagram

In this age of technology, no one is surprised when a relative newcomer overtakes an established brand. I’m talking about Instagram when compared to Facebook. Facebook has over 1.13 billion monthly active users while Instagram has about 500 million. However, Instagram is leading Facebook on both engagement and content sharing. Overall, Instagram has a strong following. As per a recent survey, 83% of Instagrammers discover new products on the platform and 87% of them act on the basis of an Instagram post. This makes it quite obvious that Instagram has become a powerful tool for businesses trying to increase sales. 

Instagram for increasing sales

Now to increase sales on Instagram you would have to encourage your followers to become your customers too. Here are some ideas that can get you started.  

Build a Large Audience

This is the most obvious advice. But it’s easier said than done. To generate sales, you will have to look for leads, anyway. Instagram is a platform that actually makes the lead gen process easier. There are millions of users. So you have access to a large audience, you just have to get their attention. The initial efforts will take time, but you have a few tried and tested methods. Like publishing quality content, collaborating with the right influencers, using paid promotions to help you get traction. Once you start building an engaging follower base, Instagram’s algorithm notices you and pushes your content up on a user’s feed. This is how your follower base increases gradually. 

Use Compelling Images and Hashtags

Who doesn’t have fun seeing aesthetically pleasing pictures? Especially on a platform like Instagram which is an image-based platform. So the second piece of advice for you would be to post high-quality images with genuine content. 

A page with unique, aesthetic and carefully curated content should ideally promote the products it wishes to highlight. It gets better with the use of trending hashtags related to the specific industry. Here’s an example of how the fast-food chain Domino’s Pizza keeps its followers hooked to its feed. 

Dominos

Announce the Launch of New Products

In our previous blogs, we have often spoken about how social listening helps you gather insights and develop your product further. Well, if you have been doing that, surely you have an improved product to launch. And people love the variety and access to new options. One way to capitalize on this is to spark some interest in your followers. Create some buzz and curiosity before you launch the new product. Many fashion brands post snippets from their new collection to create hype. This brings up the engagement rate and pushes its content to drive more organic reach and sales. 

Announce Giveaways and Clearance Sales

Clearance sales are not new. Every brick and mortar shop has one every year. Some even have two. It is no different for e-business. And people love to shop during any sale, whether it be online or offline. Clearance sales and giveaway contests can easily help you drive traffic to your website and increase sales. You could also choose to collaborate with a few influencers and provide them with a few free samples for a giveaway they could organize via their accounts. They end up giving a shout out to your brand and this helps increase awareness and sales. Here’s how brands conduct giveaway contests. 

Giveaways

Leverage User-Generated Content

This is the most genuine way to compliment a user and drive traffic to your page at the same time. Most users are wary of paid promotions because they are in search of authentic reviews. Instagrammers usually depend on user-generated content to help them decide before purchasing a product. So if your customer is taking a photo of your product to share on social media, it is great news. Encourage them to share and tag the post with you. Retweet and share such posts and promote these customers, who are your brand’s own mini ambassadors. This not only helps you build a strong relationship with that customer, but it also makes others realize how much you care. 

Here’s an example of how leading online food delivery company Deliveroo encourages user-generated content. 

Deliveroo
Instagram has been gaining immense popularity over the past few years. It has become a goldmine for brands trying to promote their products and services online. Hence it is only natural that businesses try to increase sales and visibility on Instagram This was our attempt to help your brand get a start. We do hope that our research and these ideas are of some help to you.

Instagram Analytics: What Metrics Matter

Social media is all about social engagement and engagement matters the most on Instagram. In fact, engagement on Instagram is said to be 4-12x more than that on other platforms. So now you have heard Instagram is a great platform for businesses and made a page for your brand. You have been active and also seeing some activity. You now want to know how well you are doing. Are you using the right Instagram analytics tool for that? 

Instagram Analytics

In this article, we try to help you understand which metrics are the most important to measure. 

Can Instagram Analytics Help you?

If you look for them, there are tools aplenty that can help you with Instagram Analytics. You can choose according to your specific need or go for a robust platform that can handle multiple platforms, manage a posting schedule and offer various other features. 

In this case, Instagram has its own in-built analytics to offer. If you have a business profile, you have access to Instagram’s app which gives you in-built analytics. This will assist you to know about your audience demographics, the times at which they are most active, their engagement rate (as in what they’re liking or commenting upon).

The data is collated by Instagram so it comes directly from the horse’s mouth. However, you can view the app-based data only if you have a business account. If you do not have a business profile, you can view it after you convert yours into one. However, the data cannot be viewed on a desktop or exported for further analysis.

How can Social Listening Tools Help?

Luckily you don’t have to depend fully on Instagram for the data you need. There are several Instagram analytics tools to help brands understand their audience and optimize their marketing decisions.

Auris

Auris is such a social listening tool that can be turned into a sound Instagram analytics tool. It lets you filter mentions from Instagram alone and run diagnostics. Auris’ platform makes measuring performance easy. It charts out the data and provides a dashboard with components to help you segment by sentiment, emotion, geography et cetera.

Social listening tools help your team visualize the data and be better able to find insights. Moreover, these tools allow you to access customizable reports. Besides Instagram, you can integrate dozens of other social media platforms and do a comparison all in one place. 

Important Metrics to Track

Now that you know how to get started with the tracking process, you might start wondering how to set things up? In simpler words, what metrics should I measure diligently and what matters? Here are some important metrics you can set up on your dashboard right away.

Engagement Rate

Mostly your dashboard will display an average engagement rate for your page/posts and indicate any dip or rise. However, if you wish to know in detail average engagement across all posts is given by [post interactions ÷ total impressions x 100]. 

Almost all social media listening tools measure this because experts believe the total number of impressions is a better metric than the total number of followers.

Top Hashtags / Trending Keywords

One of the best features of Instagram is that its search feature runs on hashtags. This makes it easier for you to organically attract attention. But since hashtags are popular on Instagram, everybody is using them. You have to zero in on the right ones for your posts in order to avoid the noise. Social listening tools help you find niche hashtags that work best for your brand. 

Influence Score

If your aim is to start a successful influencer marketing campaign you would need to track influencers on Instagram. If you are trying to find influencers for a niche market or on a tight budget, social listening tools can help. For instance, Auris assigns an influence score to individuals speaking about a specific keyword. This is based on their network size, engagement rate et cetera. So instead of getting muddled up with a thousand accounts and metrics, you have the precise data in your hands. 

Demographics

Do you wish to know more about the people who engage with your posts? Because if you do, you’ll be able to judge the kind of content they appreciate and hence develop a long term bond. Understanding audience demographics does not stop at knowing their age and location. You need to know the best times to post during the day, the overall sentiment and the topics your audience is most fond of. 

Trying to manage social media and online business in itself is an intense job. It gets more complex when you have different platforms for different purposes. Social media analytics is a remarkable way for you to start saving your energy and time. Start your social media marketing journey and let some of these smart tools help you through the process. 

How to Find Trending Hashtags on Instagram?

The use of hashtags has become the norm for quite some time now. In fact, It’s been there for over a decade. A hashtag was first used on August 24th, 2007 by @chrismessina. Almost every social media platform implements the use of hashtags. Instagram ranks on the top when it comes to the usage of hashtags. Hashtags on Instagram are a powerful tool for influencers and marketers alike. A brand can use this powerful tool in multiple ways. Before you start looking at trending Instagram hashtags, let’s look at how and why it’s so important. 

Hashtags on Instagram

Instagram Hashtags – Power Tools for Marketers?

A hashtag on Instagram works almost like a search engine. You would have noticed that hashtags on Facebook don’t mean as much as they do on Instagram. This is because Instagram uses them for sorting the data. The hashtags on Instagram determine the reach for your posts, and how visible your content is. Say you want to launch a software product for phone photography and editing. You want to know what content covering the topic already exists. Simply look for #Phonephotography on Instagram’s search engine. You’ll have all the posts with the hashtag #phonephotography marking them. On the flip side, it also becomes a tool for tagging your content to make it more visible. 

Find the Right Audience

Finding the right audience on Instagram also becomes easier. All thanks to Instagram hashtags and the platform’s intelligent algorithm. Trending hashtags related to your industry can help you find the people and influencers talking about it. You now have the opportunity to know more about the kind of audience you want to target. These accounts can also lead to additional information. For example, let’s say you are looking for the trending hashtag #ootd for your clothing brand. You might find popular accounts also tagging their content for #OutfitInspiration. In this way, you know your audience and also what hashtags they follow. Tag your content to these and increase your reach. 

Find Influencers and Promotional Content 

While you are discovering popular accounts via browsing trending hashtags, you may also find top and micro-influencers within your industry. You can visit their profiles to understand their engagement rates, follower base and take inspiration. Or even plan your event/product launch collab with them. Some companies get even more creative. They discover influencers, do a collab and come up with a special brand hashtag. The influencer then promotes the brand and the hashtag and they succeed in creating a unique space for themselves. Fiji Water did one such campaign. 

So How to Find Trending Hashtags on Instagram?

Instagram marketing has proven to be a successful tool for businesses. This can be attributed to the way brands have used and gained an idea of trending hashtags. Here we discuss some very easy ways you can find and track hashtags to your benefit. 

Organic Search

Like we mentioned earlier, hashtags are a way to aggregate content. So organic search is the cheapest and easiest way to find trending Instagram hashtags. So if you just type in a hashtag into Instagram’s search engine, it will display all the content available. Also, it begins to show other related trending hashtags. You could just tap on those and explore more. Initially, you may feel a little lost but give it some time. Even if you have no idea of any hashtag and are wondering what to type in, just type in your genre. Say you have a restaurant that serves Italian cuisine. Type in “#ItalianCuisine” or “#ItalianFood” and boom, you are there. 

Social Listening Tools

An organic search is a great option but for someone who can invest a lot of time on it. As a marketing manager, usually, you’ll have many other things to take care of. In such cases, you can opt for social listening tools and so. These tools do the job for you and track the top trending keywords and hashtags for you. Let’s talk about some of the tools:

All Hashtag 

In case you are searching for just the keywords to look for, allhashtag.com is the answer for you. It is a unique tool that can help you find the most trending hashtags and random hashtags too. The platform can also help you to create your own hashtag. 

AllHashtag.com

Auris

Looking for an in-depth analysis of the hashtags? Auris can help you track the trending hashtags and analyze the sentiment around them. It helps you gauge the kind of social following the hashtag or the keyword has. You’ll know what kind of audience follows it, posts related content et cetera. And finding influencers via this tool becomes easier thanks to the filters. The tool tracks the influencer scores of whoever posts regarding the topic helping you find your pick. 

auris helps find influencers
Instagram has been booming as a space for marketers, be it for Instagram hashtags or influencer marketing over Instagram. We have tried to study the platform and build our Auris platform around its nuances. You can check out our Instagram-related posts too, if interested.

Social Listening to Instagram – Why is it Critical For Lifestyle Brands?

The number of social networking sites online keeps growing by the day with no signs of abating. Given the high number of players, the competition to be at the top of the list and be top-of-mind as the most used social media platform also keeps on growing commensurately. Facebook has long been recognized to be the platform with the most active users but has fallen from grace with the cropping up of privacy issues and concerns. Instagram is now a strong contender for the top position among social media platforms and has over a billion monthly active users and sees 60% of its subscribers signing in on a daily basis. The fact that the engagement on Instagram happens through visual images, which are always far more attractive than other media, may have contributed to its popularity. So, it should come as no surprise that marketers have also started embracing Instagram for businesses to diversify their social media marketing portfolios. This makes social listening to Instagram a top priority for marketers.

Instagram users over the years

The top three countries to use Instagram are the United States, Brazil, and India. Among business users, of the top 100 brands in the world, 90 have an Instagram account. In fact, it has been observed that engagement with brands is 10 times higher on Instagram when compared to Facebook.

InkedInstagram business Usage_

Is Social Listening to Instagram Necessary for Lifestyle Brands Too?

As mentioned earlier, business engagement is higher on Instagram than on any other social media site, leaving even Facebook behind. This fact was established by a News Whip’s study, which compared the engagement rate for some well-known lifestyle brands across Instagram and Facebook.

Engagement Rate across Fb and Instagram

And it is quite evident that Instagram is really ahead. If you are a lifestyle brand, your target audience is the younger generation, which makes Instagram the place to be. Over half of Instagram’s user base is aged 34 years or under. This is how Harley Davidson engaged with the younger audience by launching an Instagram carousel ad targeting men between the age groups of 18-35. The ad showed illustrations inspired by the so-called biking culture.

By now we have established the fact that as a lifestyle brand, Instagram is one of the prime locations for you to advertise on and get consumer insights from. It is, after all, a social media platform that the millennials take really seriously. So you would want to know if your product or brand received a negative comment or mention there.

The Benefits of Social Listening to Instagram

Instagram’s growing popularity makes it important for businesses to follow every comment, every mention with the utmost attention. Social listening to Instagram is meant to keep you updated on every mention, shout out or question your customer may post.

Social listening to Instagram

Measure Brand Health on Instagram

Social listening to Instagram does not necessarily include tracking mentions and hashtags only. Your customer may have tagged their friend to your post and added a mellow comment. Social listening tools such as Auris help you pick up such comments and analyze the tone, the sentiment, whether your customer likes your post or if it is a criticism. Social listening tools can draw up a bigger picture of how your brand is performing online. They present a true snapshot of what customers think of your brand/ad campaigns/products. And the need for specificity is handled well too. The search facility available with such tools allows you to track very specific aspects. If you want leads, set up a search for comments/hashtags mentioning “Recommendations for” and so on.

Understand the Demographics Better and run Targeted Campaigns

You can reach your target audience better if you know more about them. Social listening tools can also help you to understand the demographic details of your audience better. Information about your target group’s gender divide ratio, the age groups et cetera is important for you to plan a campaign right. Trying to attract a youthful hip population with ads showing vintage materials might not work out as well as you might have imagined. Social listening into the interests of your audience, however, allows you to crosscheck.

Discover Great Content using Hashtag Monitoring

Many brands have tried to promote their stories using brand hashtags. Texas tourism is a great example of this. They encourage their audience to use their brand hashtag #TexasToDo. It is one trendy hashtag among Texas travelers these days. Tracking hashtags within your own industry can tell you about all the other trending hashtags within the industry. The top posts help you discover great content that might just act as an inspiration for your upcoming campaigns. It can also help you find influencers within your industry.

#TexasToDo

Engage with Users on their Comments and Direct Messages in Real-Time

What more, you can interact with your customers on a first-hand basis and learn of their opinions in real-time. Customers enjoy such attention to their needs. This may also be useful to promote a positive image for your brand.

Listening to your customers and improving your brand is never a bad idea. A top-notch product and world-class customer service are always welcome. If you need to know how to reach there, all you have to do is ask your customers using surveys and questionnaires, investing time and money. You can also simply listen to them using a social listening tool. Instagram is one very popular platform which offer up a lot of data to help you gain precise insights.